An ________ is an analysis of outside influences that may have an impact on an organization.

A formal, written document that directs a company’s activities for a specific period of time is called a(n) ________. (10 points)

Involves grouping people with similar lifestyles, as well as shared attitudes, values and opinions.

The process of classifying people who form a given market into even smaller groups is called what?

Refer to statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnic background, education and occupation.

Involves using a single marketing strategy to reach all consumers.

The projection of probable, future sales in units or dollars.

Refers to segmentation of the market based on where people live.

An expectation for performance that reflects the plan’s objectives.

Is the money left after taking out taxes.

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