Sports Marketing Ch. 1 Part 2

Match it! Select the correct answer from the pull down...Good luck!

The number of viewers a television program attracts.

The number of times per advertisement, game or show that a product or service is associated with an athlete, team or entertainer.

Influencing how people choose to use their time and money is _____________.

Generally considered traveling for pleasure, whether the travel is independent or tour-based.

Those involved in travel, tourism, and amateur sports that are not associated with educational institutions.

Offering coupons to entice customers to try a product at a discounted price is an example of ...

People in the travel industry refer to recreational travel or tours planned around a special interest as ...

Whatever people are willing to spend their money and spare time doing is...