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Sports Marketing Ch. 1 Part 2
Test Description: Sports Marketing
Instructions: Answer all questions to get your test result.
1) The number of times per advertisement, game or show that a product or service is associated with an athlete, team or entertainer.
A
Marketing Information
B
Ratings
C
Gross Impression
D
Retail Marketing
2) Influencing how people choose to use their time and money is _____________.
A
Marketing Principles
B
Entertainment Marketing
C
Sports Marketing
D
Fashion Marketing
3) Whatever people are willing to spend their money and spare time doing is...
A
Labor
B
Work
C
Entertainment
D
Sports
4) The number of viewers a television program attracts.
A
Ratings
B
Market Research
C
Market Depth
D
Target Market
5) Renewing or rejuvenating your body or mind with play or amusing activity.
A
Board Games
B
Recreation
C
Video Games
D
Studying
6) Those involved in travel, tourism, and amateur sports that are not associated with educational institutions.
A
Leisure Time
B
Professional Sports
C
Ecotourism
D
Recreational Activities
7) Generally considered traveling for pleasure, whether the travel is independent or tour-based.
A
Travel Agent
B
Market Research
C
Tourism
D
Traveling
8) People in the travel industry refer to recreational travel or tours planned around a special interest as ...
A
Vacation
B
Community Travel
C
Niche Travel
D
Specific Purpose Travel
9) Niche travel designs vacations for...
A
snow skiers
B
music enthusiasts
C
families with small children
D
all of the above
10) Offering coupons to entice customers to try a product at a discounted price is an example of ...
A
purchasing.
B
promotion
C
product/service planning.
D
none of these.
*select an answer for all questions
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