SEM I - 4.01 Vocats Selling: Question Preview (ID: 5914)


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Having products or services that meet virtually any customer’s needs and/or wants is:
a) Business to business marketing. b) Data-based marketing. c) Full-menu marketing. d) Limited-menu marketing.
Mail sent to customer’s homes used to initiate the sales process is:
a) Business to business selling. b) Direct mail selling. c) Home-based selling d) Personal selling.
The buyer for Foot Locker stores keeps track of current trends and industry information utilizing:
a) Consumer magazines b) textbooks c) newspaper d) trade periodicals
An example of a rational buying motive is
a) ambition b) durability c) merchandising assortment d) recognition
The buyer for Foot Locker stores keeps track of current trends and industry information utilizing:
a) consumer magazines b) textbooks c) newspaper d) trade periodicals
Which buying motive causes people to buy based on loyalty and merchandise assortment?
a) emotional b) patronage c) primary d) rational
What type of motive causes people to choose one business over another?
a) emotional b) patronage c) primary d) rational
Demonstrating to a customer the proper fit of a running shoe is part of:
a) overcoming objections b) product demonstration c) prospecting d) questioning
Sponsors purchasing media time during a live concert is:
a) Consumer-based marketing. b) data based marketing c) selling d) sports marketing
Which buying motive causes people to buy based on conscious, logical thinking and decision making?
a) emotional b) patronage c) primary d) rational
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