CHUNK 4 - Persuasion Tecnniques: Question Preview (ID: 28787)


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What form of rhetoric deals with emotion?
a) pathos b) ethos c) logos d) mrs. benham
using vague words that have positive, meaningful connotations
a) plain folks b) name calling c) glittering generalities d) bandwagon
to directly OR delicately but indirectly call a rival by negative name or to imply something negative about a rival's product; commonly used in political ads
a) plain folks b) name calling c) glittering generalities d) bandwagon
using plain, ordinary people to sell a product; the idea is that because the target audience is like the plain folks in the ads, the target audience will be persuaded
a) plain folks b) name calling c) glittering generalities d) bandwagon
using the declaration of a famous person or authoritative expert to give heightened credibility
a) Bandwagon b) testimonial c) snob appeal d) emotional appeal
appealing to a person's inner desire to be the best
a) Bandwagon b) testimonial c) snob appeal d) emotional appeal
connecting with (and manipulating) emotions: loyalty, pity, or fear; love of family, peace, or justice.
a) Bandwagon b) testimonial c) snob appeal d) emotional appeal
creating a desire to join a large group; making one feel left out if not with the crowd
a) Bandwagon b) testimonial c) snob appeal d) emotional appeal
What form of rhetoric deals with experts?
a) pathos b) ethos c) logos d) mrs.benham
What form of rhetoric deals with logic / examples details?
a) pathos b) ethos c) logos d) mrs. benham
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