NEW Marketing 4.09 - 4.12 Part B: Question Preview (ID: 22525)

Below is a preview of the questions contained within the game titled NEW MARKETING 4.09 - 4.12 PART B: NEW Marketing 4.09 - 4.12 .To play games using this data set, follow the directions below. Good luck and have fun. Enjoy! [print these questions]

Play games to reveal the correct answers. Click here to play a game and get the answers.

What type of research is intended to obtain detailed data about customers' opinions and experiences?
a) Sampling b) qualitative c) observation d) forecasting
A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use?
a) Cluster b) proportionate c) stratified random d) simple
What is an example of a secondary source of data that a business can obtain internally?
a) Trade journal b) sales report c) government website d) magazine article
What research option usually answers questions related to how many?
a) Intelligence b) quantitive c) syndicated d) economic
Which of the following is a characteristic of unstructured observation:
a) Often records a variety of behaviors b) Uses standard checklists to document behavior c) Requires the use of surveillance equipment d) Most often limits observer with specific guidelines
What is an example of a marketing-research method that is used to collect primary data?
a) Customer survey b) census data c) trade-journal article d) external reports
What is the advantage in using personal interviews to collect marketing data?
a) Biased interviewer b) Slow collection rate c) Limited interaction d) High flexibility
What data-collection method can be used to obtain product information during the point-of-purchase process?
a) Volume-tracking scanner b) Photographic scanner c) E-mail survey d) Statistical survey
What is the most appropriate data-collection method to use when a business wants to determine how its employees interact with customers?
a) Experiment b) observational c) employee survey d) telephone interview
What is a common method of collecting research data that often involves the use of questionnaires?
a) Case study b) mail survey c) message board d) behavior chart
Play Games with the Questions above at
To play games using the questions from the data set above, visit and enter game ID number: 22525 in the upper right hand corner at or simply click on the link above this text.

Log In
| Sign Up / Register