NEW Marketing 3.07 - 3.09: Question Preview (ID: 22105)

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What example demonstrates the use of satellite tracking within a distribution channel?
a) An inventory specialist enters product status information into a handheld electronic device. b) A computer system performs warehouse functions that are usually executed by humans. c) A technological system creates an efficient routing plan for transportation companies d) A dispatcher has current knowledge of a delivery truck's location and destination.
What do marketers want to achieve by determining distribution intensity?
a) Ideal market exposure b) Complete market coverage c) Perfect market balance d) Total market saturation
How do channel members add value to a product?
a) By performing certain channel activities expertly b) By making the product more costly c) By making the product available in all locations d) By pursuing individual goals
What is one action that customer service can take to facilitate order processing?
a) Negotiate aggressively b) Oversee assembly c) Communicate effectively d) Monitor inventory
Which of the following is an aspect of channel management that impacts customer service?
a) Advertising b) Taxes c) Protectionism d) Timeliness
Which of the following would probably use a longer channel of distribution than the others:
a) A baby duck b) A printing press c) An airplane d) A bottle of shampoo
What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
a) Producer to wholesaler to retailer to consumer b) Producer to agent to retailer to consumer c) Producer to consumer d) Producer to retailer to consumer
Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations:
a) Video frequency technology b) Global positioning system c) CB radio system d) Image scanning technology
Which situation hinders a business's ability to provide quality customer service?
a) Supply channel has high flexibility levels b) Vendor consistently has back orders. c) Post-sale support is responsive. d) Distribution patterns are operational.
What statement is true about technology in relation to channel management?
a) Some businesses have the capacity to distribute most or all of their products through the internet. b) Because technology continues to evolve, vertical conflict among channel memners is occurring less often. c) Technological advancements generally require businesses to increase the number of intermediaries they use. d) For most businesses, technology makes it more difficult to monitor the channel members' activities.
What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?
a) It enables them to control channel activities. b) Wholesalers do not take title to the goods. c) Wholesalers usually buy in large quantity d) It enables them to reach large retailers directly.
When is it best for a business to use an exclusive distribution pattern?
a) It prefers to have its intermediaries promote the product. b) It needs to maintain tight control over a product. c) It chooses to eliminate intermediaries. d) It wants the product to be available in all possible locations
What factor could determine legal ownership of goods in the distribution process?
a) Country in which the product is produced b) Availability of the product c) Involvement of agents d) Physical characteristics of the product
What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers?
a) Restricted sales territories b) Exclusive dealing c) Tying agreements d) Dual distribution
In which situation might exclusive distribution be considered a legal arrangement?
a) A business prevents a competitor's product from entering the market b) A franchisor requires a franchisee to sell only the franchisor's products. c) A distributor requires a customer to buy all of its products to obtain one product d) A manufacturer assigns an exclusive territory to restrict competition
What is an example of a large business using coercion in the distribution channel?
a) Buying products from unauthorized intermediaries b) Requiring a specific type of packaging material c) Threatening to stop using a supplier unless given major concessions d) Returning shipments without proper authorization
Which of the following is an example of distributing goods through a gray-market strategy?
a) An Asian-based company establishes an Internet website to sell its cleaning products directly to European consumers. b) A franchisee obtains a license to sell a well-recognized brand of tires through her/his dealership. c) A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically. d) A local jewelry store has exclusive distribution rights to sell expensive wristwatches for a Swiss manufacturer.
What is an example of a topic that would be addressed in an informational message?
a) Request for payment on a past-due account b) Date and time of an appointment with customer c) Charitable appeal for a corporate donation d) Invitation to speak at a national conference
How should the information be presented when writing informational messages?
a) In the order of importance b) In the shortest way possible c) In a conversational way d) In a nonspecific manner
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