SEM I - 2.04, 2.05, 2.06 Question Preview (ID: 18357)


Marketing Information Management. TEACHERS: click here for quick copy question ID numbers.

A database of competitor information often contains information about the competitor's
a) budget structure
b) production techniques
c) advertising media
d) creative strategy

Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
a) to compile regulatory data
b) to review employment trends
c) to analyze product performance
d) to prioritize investment goals

Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
a) expense reports
b) debit receipts
c) credit reports
d) comment cards

Which of the following might a sport/event organization search to obtain marketing information
a) foundations
b) media
c) newsletter
d) Internet

What type of competitor information is important for sport/event organizations to maintain in a database?
a) consumption
b) demographics
c) market price
d) price lists

What is an example of a secondary source of data that a sport/event marketer can obtain internally?
a) magtazine article
b) trade journal
c) government website
d) sales report

A sport/event organization that wants to obtain information about the population in a certain geographic location might use
a) government sources
b) telephone surveys
c) primary databases
d) personal questionnaires

Which of the following is a secondary source of sport/event information
a) government sources
b) telephone surveys
c) accounting records
d) demographic reports

To know what websites and advertisements visitors see, sports and event e-marketers would check
a) test files
b) direct delivery programs
c) clickstream data
d) internet service providers

What type of marketing information might a business obtain by monitoring sales invoices?
a) service tactics
b) profit margin
c) sales territory
d) customer profiles

A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
a) it can be out of date
b) it can be incomplete
c) it can be costly
d) it can be time-consuming

A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
a) youth magazine
b) government census
c) national news outlet
d) sporting goods association

What internal records do many businesses monitor in order to obtain useful marketing information?
a) sales reports
b) trade journals
c) industry projections
d) print advertisements

Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album:
a) concession vendors
b) concert attendees
c) event ushers
d) facility managers

One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by
a) reading industry publications
b) surveying club members
c) viewing competitiors' websites
d) collecting promotional literature

One type of sport/event marketing information is information that is obtained from
a) managers
b) referees
c) coaches
d) spectators

Primary research includes collecting data for
a) marketers across the industry to use
b) informational purposes
c) the current research project
d) understanding ecomomic cycles

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