Sports Marketing--Midterm #3: Question Preview (ID: 12365)

Below is a preview of the questions contained within the game titled SPORTS MARKETING--MIDTERM #3: Review For Midterm Exam .To play games using this data set, follow the directions below. Good luck and have fun. Enjoy! [print these questions]

Play games to reveal the correct answers. Click here to play a game and get the answers.

What is entertainment?
a) Performing arts, such as theater, ballet, and symphony concerts b) Whatever people are willing to spend their time and money watching c) Professional sports, such as major league baseball d) All of these
Which of the below are technological advances that have helped marketing and advertising become a multibillion-dollar industry?
a) Internet, television, radio b) Internet, billboards, bus advertising c) Radio, newspapers, magazines d) billboards, radio and magazines
The pricing of time for TV advertisements is tied to the number of viewers, or _____, during the programming
a) gross impressions b) ratings c) scores d) demographics
People who like to participate in certain sports also like to do what kinds of things?
a) Watch professional play of those same sports on television. b) Go see that sport played live and in-person. c) Buy sports equipment that will improve their game. d) all of these
Niche travel designs vacations for all of the following EXCEPT
a) snow skiers b) families with small children c) business travelers d) music enthusiasts
What kinds of things are NOT important to success in niche travel?
a) Planning the right tour. b) Promoting and distributing it to the right customers. c) Pricing it to attract them. d) Breaking even or operating at a loss to have high sales
What is the governing body of most college and university athletic programs?
Psychographics focuses on what kind of information?
The term for dividing markets into physical locations, such as eastern, northern, southern, and western regions of the US is _______ segmentation.
a) geographic b) psychographic c) demographic d) conference
What term means the value people believe they receive from the products or services?
a) benefits derived b) market segment c) product usage d) product comparison
Play Games with the Questions above at
To play games using the questions from the data set above, visit and enter game ID number: 12365 in the upper right hand corner at or simply click on the link above this text.

Log In
| Sign Up / Register