Fashion Marketing Ch. 2: Question Preview (ID: 10279)


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Suggests that fashion acceptance begins among the young or lower income groups and moves to older or higher income groups.
a) Trickle - Down Theory b) Trickle - Across Theory c) Trickle - Through Theory d) Trickle - Up Theory
The world’s oldest and most accepted theory of fashion movement. This suggests a social hierarchy in which trends move to lower levels of society from the top of the social ladder
a) Trickle - Down Theory b) Trickle - Across Theory c) Trickle - Through Theory d) Trickle - Up Theory
The last people to adopt a fashion are these people.
a) Fashion Leaders b) Fashion Followers c) Fashion Laggers d) Fashion Movers
These people only wear fashion looks when they become firmly accepted.
a) Fashion Leaders b) Fashion Followers c) Fashion Laggers d) Fashion Movers
High fashion is first worn by these people, who are trendsetters and daring.
a) Fashion Leaders b) Fashion Followers c) Fashion Laggers d) Fashion Movers
The rejection of used items in favor of newer ones is called the _______________.
a) Mediocrity Factor b) Out-of-style Factor c) Clearance Effect d) Obsolescence Factor
The ongoing change in what is considered to be fashionable is called ___________.
a) Style b) Trends c) Fashion Movement d) Fads
The direction in which fashion is moving is called _____________.
a) Fashion Sense b) Fashion trend c) Fashion Look d) Fashion Style
The definite pattern which involves the ongoing rise, peak, and fall in popularity of specific styles.
a) Fashion Movement b) Fashion Trends c) Fashion Cycle d) Fashion Stages
Claims that fashion moves horizontally through groups at similar social levels and that each group has its own fashion leaders.
a) Trickle - Down Theory b) Trickle - Across Theory c) Trickle - Through Theory d) Trickle - Up Theory
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