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Marketing Review March 2012
Test Description: Introduction to Marketing Functions of Marketing Market Utilities The Marketing Plan Market Segmentation Promotion and Promotional Mix
Instructions: Answer all questions to get your test result.
1) The owner of a miniature golf business provides her customers with?
A
an exchange
B
a promotion
C
a good
D
a service
2) Which economic utility increased when fast food restaurants began accepting credit cards?
A
Form Utility
B
Information Utility
C
Possession Utility
D
Place Utility
3) At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food, and accommodations. This is an example of what marketing tool?
A
informational utility
B
marketing mix
C
market research
D
product planning
4) Which of the following utilities is not directly related to marketing?
A
form utility
B
possession utility
C
place utility
D
informational utility
5) After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. According to the text Bobby is considered...
A
a target market
B
a customer
C
a possession utility
D
a consumer
6) The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?
A
geographics
B
demographics
C
psychographics
D
product benefits
7) Which of the following purchases would most likely be made with discretionary income?
A
underwear and socks
B
magazine subscriptions
C
fruits and vegetables
D
a three-bedroom house
8) The Cracked Pot Potteryware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this?
A
product
B
price
C
place
D
promotion
9) The Music Stand direct-mail company wants to send catalogs to music teachers, dancers and other music lovers. What type of data would be helpful in this endeavor?
A
demographic
B
geographic
C
psychographic
D
product benefits
10) According to the text, which U.S. ethnic population is declining, relative to other ethnic populations?
A
Hispanic
B
African-American
C
Caucasian
D
Asian-American
*select an answer for all questions
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