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3.01 MARKETING Part A
Test Description: 3.01 MARKETING part A
Instructions: Answer all questions to get your test result.
1) Why must all businesses incorporate their values into every aspect of their operations?
A
This will reinforce their promises to customers and build the brands.
B
There will be less employee resistance if there is a standard philosophy
C
It gives businesses something interesting to advertise
D
It is less expensive to operate if everyone buys into the same thing.
2) A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product?
A
Price and quality
B
Relationship to other products
C
Features and benefits
D
Unique characteristics
3) Which activity is addressed in the product/service management function?
A
Eliminating products that are slow sellers
B
Determining where products will be offered for sale
C
Setting discounts to clear products from inventory
D
Focusing promotional activities on a new-product release
4) Which of the following is an unethical situation in product/service management?
A
Donna's Dress Boutique obtains deep discounts from a new clothing designer.
B
Vincent Electronics discontinues production of a slow-moving solar calculator
C
The Simpson Company embellishes the information that it places on its product labels
D
Travis Manufacturing uses recycled materials for its product packaging.
5) What is an example of an ethical issue that a product/service manager might face?
A
Use of packaging as a means of promotion
B
Use of nutrition information on a food label
C
Use of environmentally friendly packaging
D
Use of color on the label
6) A company makes an ink pen claims no other pen on the market uses a type of ink that changes color when exposed to light. This is positioning a product according to what strategy?
A
Price and quality
B
Features and benefits
C
Relation to other products in a line
D
Unique characteristics
7) Why do companies use brands for their products?
A
To differentiate their products
B
To charge higher prices
C
To encourage materialism
D
To demonstrate creativity
8) Which of the following is a way that a business can extend the life cycle of an established product?
A
By restricting distribution
B
By attracting consumers who are innovators
C
By finding new uses for the product
D
By promoting the product to current users
9) Company XYZ sells condensed soups and promotes them by saying, "Great taste, great price." Company XYZ is positioning its product according to what strategy?
A
Features and benefits
B
Relationship to other products
C
Unique characteristics
D
Price and quality
10) How do companies make brand promises to their customers?
A
They meet or exceed customer expectations on a consistent basis.
B
They fulfill special requests for customers.
C
They provide customers with a sworn statement.
D
Salespeople verbally make brand promises to each customer.
*select an answer for all questions
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