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Marketing Mix And Customer Profile
Test Description: 4 p's and customer profile
Instructions: Answer all questions to get your test result.
1) Companies that believe in the Marketing Concept base their decisions on the:
A
Needs and desires of consumers
B
Goals of competitors
C
Employee lifestyles
D
Employee attitudes and beliefs
2) Businesses that buy products to use in their own business are which market?
A
mass
B
industrial
C
consumer
D
niche
3) Dividing the total market into smaller, more specific groups or segments is:
A
Market Segmentation
B
Product/Service Planning
C
Mass Marketing
D
Production marketing
4) To succeed in business, managers must base their decisions on the:
A
Types of products sold by competitors.
B
Needs and desires of consumers
C
Goals of the company
D
Projected sales.
5) The identification and selection of markets for a business or for a product is known as:
A
Market definition
B
Mass marketing
C
A consumer group
D
Target marketing
6) Which of the following is a consideration for the product element of marketing?
A
Discounts to offer customers
B
Packaging
C
Inventory control
D
Publicity
7) Which is a consideration in the place element of marketing?
A
Sales promotion
B
Choice of distribution channels
C
Extension of credit
D
Warranties
8) A market is composed of people willing to:
A
Spend money
B
Regulate money.
C
Save money
D
Spend time
9) Which of the following is an example of an activity in the consumer market?
A
Customers buying lunch at a local restaurant
B
A business owner buying equipment for her shop
C
Schools buying chairs for students
D
Buying tooling for a machine shop
10) The business philosophy, or view, which focuses on giving customers what they want is known as the:
A
Production concept
B
Selling concept
C
Marketing concept
D
Product concept
*select an answer for all questions
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