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SEM II 5.04Consumer Research Part B
Test Description: SEM II 5.04Consumer Research part B
Instructions: Answer all questions to get your test result.
1) Bob completed a survey about sports clothing. This is an example of a:
A
Gathering.
B
Focus group
C
Questionnaire
D
Personal observation
2) A group of people representative of the population is a:
A
panel
B
siminar
C
sample
D
focus group
3) What kind of research is used when the purpose is to gather information about the target market?
A
exploratory
B
expository
C
casual
D
descriptive
4) When wording a questionnaire you should:
A
Use technical jargon.
B
Ask several questions per statement
C
Use laymen’s terms
D
Be ambiguous.
5) Closed-ended questions can be answered with:
A
An essay.
B
A rating scale
C
“Yes” or “No”.
D
Complete sentences
6) A findings report includes a(n):
A
Chart, table, or graph
B
Executive summary
C
Memorandums
D
Telephone log.
7) The first page of a findings report is the:
A
Table of contents.
B
Acknowledgement.
C
Title page.
D
Introduction.
8) Questionnaires should be:
A
Simple and easy
B
Time-consuming and detailed.
C
Only 1 or 2 questions
D
Long and thorough
9) Two different methods of collecting data are:
A
Primary and efficient
B
Primary and quarterly
C
Primary and significant
D
Primary and secondary
10) A findings report should include
A
Solutions
B
Competitors.
C
History
D
Recommendations.
*select an answer for all questions
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