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SEM II 6.02 B
Test Description: How to secure sponsorships
Instructions: Answer all questions to get your test result.
1) “This football helmet has extra padding for protection. It also has a very sturdy face mask to provide more protection.” The salesperson is:
A
determing needs
B
presenting features/benefits
C
suggestion selling
D
handling objections
2) For every $1 spent on the sponsorship fee, sponsors should spend how much on leveraging?
A
between $10 and $15
B
between $15 and $20
C
between $5 and $10
D
between $1 and $5
3) Point of purchase displays and discounted tickets with proof of purchase to events are examples of:
A
approaching
B
leveraging
C
merchandising
D
packaging
4) Athletic Plus has agreed to sponsor a baseball team. Which clause in the agreement details what the sponsor will be receiving?
A
sponsor features
B
sponsor benefits
C
sponsor obligations
D
sponsor terms
5) One way to identify companies who may be potential sponsors is to:
A
Watch infomercials.
B
Survey your neighborhood.
C
Review trade journals
D
Research multi-purpose facilities
6) In closing the deal with the sponsor, the sponsee should:
A
Outline the agreement.
B
hire an attorney
C
acquire a signature
D
Prepare a press release
7) One step in securing sponsors is to:
A
List competitors
B
Establish a partnership with the sponsor
C
Identify facility managers
D
Avoid collaborating with other companies
8) A clause in the sponsorship agreement that clearly defines the event is known as the:
A
event definition
B
terms
C
introduction
D
recommendation
9) In the sponsorship agreement, details regarding what the entity is due are known as:
A
sponsor obligations
B
exclusivity
C
terms
D
sponsor benefits
10) Signage, entertainment, and merchandise rights are benefits to the sponsor included in the:
A
signage agreement
B
sponsor agreemnent
C
fact sheet
D
media package
*select an answer for all questions
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