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SEM II 6.02 B
Test Description: How to secure sponsorships
Instructions: Answer all questions to get your test result.
1) “This football helmet has extra padding for protection. It also has a very sturdy face mask to provide more protection.” The salesperson is:
A
handling objections
B
presenting features/benefits
C
suggestion selling
D
determing needs
2) For every $1 spent on the sponsorship fee, sponsors should spend how much on leveraging?
A
between $5 and $10
B
between $10 and $15
C
between $15 and $20
D
between $1 and $5
3) Point of purchase displays and discounted tickets with proof of purchase to events are examples of:
A
packaging
B
merchandising
C
leveraging
D
approaching
4) Athletic Plus has agreed to sponsor a baseball team. Which clause in the agreement details what the sponsor will be receiving?
A
sponsor features
B
sponsor terms
C
sponsor benefits
D
sponsor obligations
5) One way to identify companies who may be potential sponsors is to:
A
Watch infomercials.
B
Review trade journals
C
Survey your neighborhood.
D
Research multi-purpose facilities
6) In closing the deal with the sponsor, the sponsee should:
A
Outline the agreement.
B
Prepare a press release
C
hire an attorney
D
acquire a signature
7) One step in securing sponsors is to:
A
Identify facility managers
B
List competitors
C
Establish a partnership with the sponsor
D
Avoid collaborating with other companies
8) A clause in the sponsorship agreement that clearly defines the event is known as the:
A
recommendation
B
terms
C
introduction
D
event definition
9) In the sponsorship agreement, details regarding what the entity is due are known as:
A
sponsor benefits
B
exclusivity
C
terms
D
sponsor obligations
10) Signage, entertainment, and merchandise rights are benefits to the sponsor included in the:
A
sponsor agreemnent
B
fact sheet
C
media package
D
signage agreement
*select an answer for all questions
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