Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Unit 11 Advertising - Parts 1 And 2 Review
Test Description: Review for the test! :)
Instructions: Answer all questions to get your test result.
1) What is the primary purpose of promotional advertising?
A
To entertain the audience
B
To provide educational content
C
To inform the public about new laws
D
To increase sales or awareness of a product or service
2) What does transit advertising primarily refer to?
A
Advertisement on billboards along highways
B
Advertisement on television
C
Advertisement on social media platforms
D
Advertisement on moving vehicles like buses and taxis
3) What does frequency refer to in advertising?
A
The number of times a consumer is exposed to an advertisement
B
The quality of a campaign
C
The cost of a campaign
D
The length of a campaign
4) What does the term impression refer to in advertising?
A
The number of clicks on an ad
B
The cost of creating an ad
C
The number of sales made from an ad
D
The number of times an ad is displayed
5) What is a trade publication primarily used for?
A
Educating children
B
Providing entertainment news
C
Providing general news coverage
D
Providing industry-specific news and information
6) Which of the following is NOT a type of direct marketing?
A
Social media marketing
B
Email Marketing
C
Telemarketing
D
Outdoor Advertising
7) What is the typical length range for a TV advertisement?
A
30-60 seconds
B
60-90 seconds
C
10-15 seconds
D
15-30 seconds
8) To reach customers, advertising uses a set format that is defined in terms of:
A
Quality and quantity
B
Location
C
Time and space
D
Production techniques
9) Which are the three types of radio advertising?
A
Mass radio ad, transit radio ad and network radio ad
B
National radio ad, mass radio ad, and network radio ad
C
Mass radio ad, national spot radio ad, and local radio ad
D
Network radio ad, national spot radio ad, and local radio ad
10) What is a primary disadvantage of transit advertising?
A
It is cost-effective
B
It can be easily ignored or overlooked
C
It offers frequent exposure
D
It lacks visual appeal
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?