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SEM II 6.01 SPONSORSHIP
Test Description: SEM II 6.01 SPONSORSHIP
Instructions: Answer all questions to get your test result.
1) Increased sales, enhanced goals and objectives, and maintaining the current customer base are all reasons companies sponsor:
A
consumers
B
groups
C
officials
D
target markets
2) During which decade was a change in sponsorship due to a ban of tobacco and alcohol ads?
A
1970s
B
1950s
C
1930s
D
1990s
3) Powerade is the only sponsor for the 5K Walk/Run for Diabetes in town. Being the only sponsor, Powerade is said to have:
A
Compatability
B
Exclusivity
C
Inclusion
D
Experience
4) Yoplait Yogurt has exclusivity over the Susan G. Komen Breast Cancer Race. Exclusivity is favorable to Yoplait because it:
A
Raises morale
B
Improves the economy
C
Eliminates competitors
D
Promotes exchange
5) General Motors Corporation presented the Halftime Report during an NBA game. GMC is the:
A
official
B
regulator
C
host
D
sponsor
6) State Farm Insurance donated $1,000 to Moe’s Mighty Marvels, a youth basketball league, to provide the team with:
A
Publicity.
B
Media coverage
C
Financial assistance
D
Inclusion.
7) NASCAR receives money from Nextel in return to be the official sponsor. In this case, NASCAR is the:
A
sponsee
B
entity
C
athlete
D
event
8) When the Olympics limited the number of official sponsors to 30 and made sure there was only one sponsor in each category it provided
A
Compatibility
B
Ambiguity
C
Exclusivity
D
Liability
9) A business, person, or organization that finances a sports or entertainment entity is a(n):
A
official
B
sponsor
C
marketer
D
developer
10) The entity that receives money or products from the sponsor is the
A
consumer
B
sponsee
C
bank
D
receiver
*select an answer for all questions
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