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Decision Boss: Round 2
Test Description: Let's knock out the Decision Boss in this second round!
Instructions: Answer all questions to get your test result.
1) Which of the following is NOT a keyword/phrase from Hall et al?
A
Choice blindness
B
taste and smell test
C
Jam and tea
D
Heuristical blindness
2) Which of the following is NOT a keyword/phrase from Braun-LaTour et al?
A
Bugs Bunny
B
post-experience advertising
C
Mickey Mouse and Minnie Mouse
D
Bugs detectors
3) “Bugs Says It’s Time to Remember the _____”
A
Disneyland experience
B
Magic
C
childhood memory
D
Disney show
4) When a consumer decides to buy a product that is good enough.
A
Utility model
B
Satisficing model
C
Partially compensatory strategy
D
Prospect model
5) Involvement theory suggests that cognitive effort will be ... when buying a house and ... when buying grocery.
A
... high ... low
B
... expensive ... cheap
C
... cheap ... expensive
D
... low ... high
6) ... is a cognitive bias causing us to rely heavily on the first piece of information that's been given to us.
A
confirmation bias
B
anchoring bias
C
achoring bias
D
confirmation effect
7) ... refers to when people do not notice that they are given something they don't ask for
A
choose blindness
B
chose blindness
C
chocie blindness
D
choice blindness
8) As one of the 2 main elements of the prospect theory, value suggests that _____.
A
people tend to be afraid of losses
B
people view gains and losses in different ways
C
people prefer to see things in terms of gains
D
all of the answer choices
9) The utility model suggests that _____.
A
people make irrational evaluation of the outcome before making decisions
B
people are happy with good enough decisions
C
people make decisions based on maximize and suffice
D
people make decisions that can bring them the highest satisfaction
10) This refers to the different brain regions and their activation level that can help foretell a person's buying decisions
A
neural predictors of purchases
B
Knutson et al
C
pre-cognitive decisions
D
selling anchors
11) This refers the reference price points that retailers make to influence consumer's purchasing decisions by basing their initial judgements on these reference/starting prices.
A
multiple-unit pricing
B
purchase-quantity limits
C
non-compensatory strategies
D
selling anchors
12) post-experience advertising ...
A
both a) and b)
B
a) refers to when advertisers create ads to confuse consumers, making them unsure of their own memories
C
neither a) nor b)
D
b) aim to change their negative memories about the product into positive ones
13) Bugs Bunny and Bugs detectors were used by Braun-LaTour et al in an ad about Disneyland, in order to create a false memory.
A
FALSE
B
TRUE
14) Participants of the Braun-LaTour et al study who realized the character in the Disney ad was actually from Warner Brothers
A
Bug detectors
B
Bug defectors
C
Bugs detectors
D
Bugs defectors
15) In the ____ of the second study of Braun La-Tour et al., participants would see a Disney with Bugs Bunny sitting on a chair with a castle behind him.
A
pictorial condition
B
both pictorial and verbal conditions
C
verbal condition
D
neither pictorial nor verbal condition
16) thinking fast is _____ whereas thinking slow is _____
A
System 2, System 1
B
both systems
C
neither system
D
System 1, System 2
17) If one feature is not qualified enough, no matter how good the other features are, the consumer will automatically not buy the product
A
partially compensatory
B
un-compensatory
C
non-compensatory
D
compensatory
18) The product that performs the best on the most important attribute is selected
A
non-compensatory
B
majority of conforming dimensions
C
confirmation bias
D
lexicographic
19) Endowment effect suggests that people _____.
A
think of the items they own in terms of gains
B
value something they own more than an identical item they don't own
C
value something they don't own more than an identical item they own
D
think of the items they own in terms of losses
20) majority of conforming decisions and frequency of good and bad features are _____.
A
partilly compensatory
B
partially compensatory
C
compensatory
D
non-compensatory
*select an answer for all questions
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