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261044_Students Activity
Test Description: 261044_Students Activity ICS Class
Instructions: Answer all questions to get your test result.
1) What is not the three options that need to consider?
A
Focus Brand Orientation
B
Single Brand Orientation
C
Unrelated Product Diversification
D
Multi Brand Orientation
2) What is the company name that already shift to multi-brand orientation?
A
Zhenxi Management
B
Beijing Xaingqeqin
C
Beijing Parade
D
Shanghaimin
3) Which tool use to analyse the external factor
A
Porter 5 Forces
B
SFA Analysis
C
Risk Management Heat Map
D
POPIT Model
4) What are technology already implemented in Minghu and Miss Dong?
A
SAP Data Analytics
B
Mike CRM
C
ERP
D
Blockchain
5) In SFA Analysis, which one get the medium score (2nd Place)?
A
Multi-brand Orientation
B
Unrelated Product Diversification
C
Single-brand Orientation
D
Focus Brand
6) What is not elements in POPIT Model?
A
Information and Technology
B
Performance
C
Process
D
People
7) In which year the return on investment can be seen by the business?
A
2020
B
2019
C
2021
D
2018
8) What is the source of conflict arise in the case?
A
The ban of luxury food industry
B
The rise of rival
C
The reduction of capital
D
Inroduction of Eight Point Rule
9) What is the key point obtained from Porter 5 Force analysis?
A
External
B
Agile
C
Enhance
D
Different
10) What is SFA Analysis?
A
Surging, Forces, Adaptable
B
Surging, Forces, Acceptable
C
Suitabale, Adaptable, Funding
D
Feasible, Suitable, Acceptable
*select an answer for all questions
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