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Advertising
Test Description: Media literacy, advertising methods, and advertising appeals
Instructions: Answer all questions to get your test result.
1) The three PRIMARY elements of ads does NOT include
A
words
B
images
C
statistics
D
white space
2) This is the area that lets ads breathe
A
white space
B
images
C
Mars is bright tonight
D
words
3) Having celebrities in an ad makes the reader/viewer think the product will
A
make them famous, rich, or attractive
B
make them kinder
C
make them smarter
D
Mars is bright tonight
4) Showing a happy family in an ad makes the reader think the product will
A
make their family happier
B
make them more beautiful
C
Mars is bright tonight
D
make them smarter
5) An ad's statistics always tell the complete story
A
always
B
true
C
usually
D
false
6) A country's flag in the ad makes the reader think the company or organization is
A
friendly
B
happy
C
kind
D
patriotic
7) Showing a beautiful model in an ad makes the reader think the product will make the reader
A
kind
B
happy
C
smart
D
beautiful
8) *Emotional* appeals in advertising would include
A
celebrities
B
flags
C
statistics
D
fear of death, fear of illness, desire to have friends
9) Ad sometimes tell lies
A
Never
B
Mars is bright tonight
C
False
D
True
10) Advertising falls into this category of writing
A
narrative
B
descriptive
C
expository
D
persuasive
11) Advertising tries to ...
A
do the right thing
B
make the world a better place
C
give honest advice
D
get customers to buy or do something
12) The fewer words and more white space an ad has is a signal that
A
the product is more expensive, higher quality, or more luxurious
B
Mars is bright tonight
C
the produce is cheap or inexpensive
D
the ad writer ran out of words
13) Advertisers had *your* best interest in mind
A
Most often
B
Usually
C
True
D
False
14) A crowded ad that has many words and many images is usually for a --
A
a luxurious product
B
an expensive product
C
a high-quality product
D
less expensive, lower quality product
*select an answer for all questions
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