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Sports Mktg. 2
Test Description: Sports Mktg. 2
Instructions: Answer all questions to get your test result.
1) Which person help create the excitement and enthusiasm that make the games what they are?
A
spectators
B
-
C
coaches
D
trainers
2) Surrounding communities benefit from professional sports teams by which action occurring?
A
Endorsing local political candidates
B
-
C
hiring handlers to make sure athletes behave
D
attracting tourist dollars
3) For sports organization, which marketing activities involve responsibility for licensing activities?
A
sales
B
Public relations
C
merchandising
D
-
4) The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collect as a result of a rock concert. This is an example of which impact?
A
total
B
-
C
direct
D
fiscal
5) The core benefits to customers who purchase sports products include entertainment, health, and which other component?
A
-
B
Achievement
C
Adaptability
D
Promotion
6) A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?
A
Image extension
B
-
C
Brand awareness
D
market segmentation
7) True or false Advertising is used to inform, persuade, and remind customers of products.
A
false
B
true
8) A recession is a period of economic slowdown.
A
false
B
true
9) Price is the value placed on a product/service.
A
false
B
true
10) Demographics is
A
lifestyles
B
measurable characteristics
C
why they buy
11) Psychographics is
A
where the target marget is
B
why they buy
C
Lifestyle
12) Geographics is
A
Why they buy
B
where the target market is
C
Lifestyles
13) Behavioristics is
A
why they buy
B
lifestyles
C
measurable characteristics
14) Product is
A
getting the product into the customers hands
B
what is exchanged (charged) for the product
C
choosing what products to sell
15) Price is
A
what is exchanged (charged) for the product
B
choosing what products to sell
C
refers to the decisions made about advertising
16) Place
A
choosing what products to sell
B
getting the product into the customers hands
C
refers to the decisions made about advertising
17) promotion is
A
refers to the decisions made about advertising
B
choosing what products to sell
C
what is exchanged (charged) for the product
*select an answer for all questions
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