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2019 Marketing Final Study Guide #1
Test Description: Study guide
Instructions: Answer all questions to get your test result.
1) The study of consumers and how they make decisions is called
A
Advertising
B
the marketing concept
C
Psychology
D
Consumer Behavior
2) According to Maslow, everyone must satisfy ______ needs.
A
self-actualization
B
security
C
social
D
physiological
3) A culturally defined way to fill a need is a
A
purchasing factor
B
desire
C
buying behavior
D
want
4) True or False. Generally, most people are at the same level on the hierarchy of needs.
A
True
B
False
5) Reasons to purchase based on feelings are ______ motives.
A
Consumer
B
Rational
C
Hedonic
D
Patronage
6) Marketing begins with
A
selling a good product
B
an idea and understanding customers
C
pricing the product correctly
D
developing a consumer survey
7) ________ segmentation is based on the value customers expect to receive from using a product or service.
A
Benefit
B
Market
C
Consumer
D
Economic
8) Maslow classified esteem needs as
A
realizing your potential
B
physical and economic safety
C
friends, love and belonging
D
respect and recognition
9) The newspaper ads featuring weekly specials at supermarkets are examples of
A
Price competition
B
Indirect competition
C
brand preference
D
non-price competition
10) Directs company's marketing mix at a large and heterogeneous group of consumers
A
Benefits marketing
B
marketing segmentation
C
market share
D
mass marketing
*select an answer for all questions
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