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Semester 2 Exam REVIEW - Part 2
Test Description: Semester Exam
Instructions: Answer all questions to get your test result.
1) The four Ps of marketing are product, price, place, and _____.
A
promotion
B
purchasing
C
people
D
perception
2) Segmenting a market based on where customers live is _____ segmentation.
A
geographic
B
place
C
location
D
target
3) _____ selling focuses on building long-term relationships with customers.
A
Target
B
Customer
C
Relationship
D
Consumer
4) A(n) _____ buying decision is when a consumer purchase is made with no planning or research.
A
limited
B
routine
C
impulse
D
ordinary
5) The elements of products that may be changed to meet customer needs are features, usage, and _____.
A
quality
B
protection
C
promotion
D
production
6) All the goods and services that a business sells is the _____.
A
listing
B
product mix
C
catalog
D
web site
7) The _____ is an explanation of the value of a certain product over others that are similar.
A
value proposition
B
selling price
C
product mix
D
catalog
8) The amount added to the cost of an item to determine the selling price is _____.
A
profit
B
markup
C
base price
D
tax
9) The practice of _____ sets prices high to convey quality and status.
A
prestige pricing
B
bundling
C
even pricing
D
price lining
10) A _____ is a maximum price set by the government for certain goods and services.
A
break-even point
B
price floor
C
base price
D
price ceiling
11) _____ sell products through both brick-and-mortar stores and online sites.
A
Service business
B
E-tailers
C
Multi-channel retailers
D
Drip shippers
12) The process of separating a large quantity of goods into smaller quantities for resale is _____.
A
distribution
B
bulk-breaking
C
freight forwarding
D
packaging
13) Promotion that focuses on a company rather than its products is called _____.
A
electronic promotion
B
institutional promotion
C
industry promotion
D
company advertising
14) Applying communication skills that promote goodwill between a business and the public is called _____.
A
marketing
B
public relations
C
management
D
distribution
15) _____ is a promotion strategy that uses digital elements to communicate and interact with customers.
A
Store display
B
Participatory marketing
C
Promotional design
D
Visual merchandising
16) _____ are created to track and evaluate promotion activities.
A
Laws
B
Budgets
C
Professional organizations
D
Metrics
17) A _____ is a picture, design, or graphic image that represents a brand.
A
brand name
B
tagline
C
hook
D
logo
18) _____ is the way in which a business provides services before, during, and after a purchse.
A
A warranty
B
Customer service
C
Selling
D
Product support
19) The process of making contact with people who are not expecting a sales contact are called a(n) _____.
A
cold call
B
substitution
C
approach
D
unexpected call
20) An office that is set up for the purpose of receiving and making customer calls for an organization is called a _____.
A
call center
B
branch office
C
service center
D
phone area
*select an answer for all questions
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