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Ch. 12.2 - Vocabulary
Test Description: Advertising
Instructions: Answer all questions to get your test result.
1) Coordinated series of linked ads with a single idea or theme.
A
product mix
B
advertising campaign
C
promotional campaign
D
product promotion
2) Statement summarizing the features and benefits of the company or product, how it differs from the competition, and how it is better than the competition.
A
creative plan
B
press release
C
headline
D
unique selling proposition
3) Standards of measurement
A
selling price
B
price
C
metrics
D
product promotion
4) Outlines the goals, primary message, budget, and target market for different ad campaigns.
A
advertising plan
B
creative plan
C
promotional plan
D
press relase
5) Consists of the words designed to grab attention so viewers will read the rest of the ad.
A
hook
B
logo
C
headline
D
tagline
6) Aspect of an ad that grabs attention
A
hook
B
headline
C
tagline
D
logo
7) Ad text that provides information and sells the product.
A
headline
B
copy
C
brand name
D
hook
8) Name given to a product consisting of words, numbers, or letters that can be read or spoken.
A
hook
B
tagline
C
headline
D
brand name
9) Picture, design, or graphic image that represents the brand.
A
brand name
B
logo
C
headline
D
tagline
10) Phrase of sentence that summarizes an essential part of the product or business; also called a slogan
A
copy
B
hook
C
headline
D
tagline
11) Verb that tells the readers what to do.
A
action word
B
headline
C
logo
D
tagline
12) Visual aspect of the words printed on a page.
A
layout
B
typeface
C
signature
D
typography
13) Particular style for the printed letters of the alphabet, punctuation, and numbers.
A
action word
B
headline
C
type face
D
typography
14) Refers to the thickness and slant of letters.
A
art
B
weight
C
typegace
D
typography
15) Print that appears in everyday life.
A
environmental print
B
typography
C
layout
D
typeface
16) All of the elements that illustrate the message of an ad.
A
layout
B
graphics
C
advertising campaign
D
art
17) Arrangement of the headline, copy, and art on a page.
A
layout
B
white space
C
graphics
D
art
18) Blank areas on a page where there is no art or copy.
A
layout
B
art
C
copy
D
white space
19) Establishes the policies and procedures for advertising self-regulation.
A
service approach
B
Advertising Self-Regulatory Council
C
advertising campaign
D
supply chain
20) Identifies the person or company paying for the ad.
A
signature
B
advertising campaign
C
product promotion
D
typeface
*select an answer for all questions
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