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Fashion 6.0
Test Description: Fashion 6.0
Instructions: Answer all questions to get your test result.
1) A local high school is planning a fashion show that encourages participants to design items that have been recycled or re-purposed. The purpose of the show is to highlight environmentally friendly fashions. Which step of planning a special events?
A
theme
B
target audience
C
Date and time
D
budget
2) A written news story sent as publicity to a newspaper or magazine is a:
A
press release
B
banner ad
C
cooperative advertisement
D
supplement
3) A display in which one side is a mirror image of the other illustrates which principle of design?
A
balance
B
Rhythm
C
proportion
D
emphasis
4) Bass Pro Shops has a big display showing all the new fishing gear that has just arrived. Which type of display is it using?
A
promotional
B
merchandising
C
Institutional
D
educational
5) Elizabeth is trying to determine how much she should spend on food and drinks for her upcoming trunk show. This is which step of planning a special event?
A
target audience
B
therme
C
budget
D
Date and time
6) A modeling agency that provides models for a fashion show is a/an:
A
advertiser
B
consultant
C
promoter
D
researcher
7) A customer who spends $2,000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is an example of which type of event?
A
Premium
B
demonstration
C
Trunk show
D
sampling
8) An attractive, appealing display of merchandise combined with effective store layout and decor is:
A
publicity
B
visual merchandising.
C
advertising
D
mass merchandising
9) Lydia was unsure what to buy her brother for his birthday. When she passed Hollister, a clothing store, she noticed a leather jacket in the store window with a 20% off sign. This is an example of which type of display?
A
institutional
B
Showcase
C
island
D
promotional
10) Anthony plans to spend $5,000 on a television commercial and $2,500 on a newspaper ad this holiday season to stimulate store traffic. This information would be found in which component of the promotional plan?
A
objections
B
Responsibilities
C
budget
D
evaluations
11) The goal of promotion at the peak of the fashion cycle is to achieve which action?
A
Gain customers’ loyalty with reduced prices
B
Persuade consumers that the company’s version of the item is best
C
Motivate customers and increase their desire for goods
D
Emphasize price advantages with large markdowns
12) Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?
A
Promotional
B
Institutional
C
Point-of-purchase
D
Decorative
13) Which is a purpose of showing customers how to wear and accessorize merchandise?
A
publicity
B
Banner advertising
C
signage
D
Visual merchandising
14) Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of which type of event?
A
trunk show
B
Celebrity appearance
C
Personal improvement session
D
demonstration
15) A written document that details a company’s promotional efforts for a certain period of time is a/an:
A
promotional plan
B
SWOT analysis.
C
executive summary
D
marketing plan
*select an answer for all questions
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