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Marketing I Review Games 3.01 Study Guide
Test Description: Review Games
Instructions: Answer all questions to get your test result.
1) Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product’s life cycle?
A
Because production is more efficient
B
Because marketing strategies are adjusted
C
Because sales decline in the growth stage
D
Because competitors have entered the market
2) Why should a business continue to monitor an established product?
A
To determine the acceptance of a product by a limited market
B
To make changes in order to extend a product's life cycle
C
To evaluate how a product might fit the firm's product mix
D
To make sure that a marketing plan is firmly in place
3) Which is one way businesses use computer technology to obtain information to improve their product or service mix?
A
By preparing interactive software programs
B
By tracking visitors to their websites
C
By mailing questionnaires to customers
D
By compiling detailed databases
4) Which technological tools help employees simultaneously access the same information about a business's products?
A
Generator
B
Micro-portal
C
Intranet
D
Memory card
5) When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in which practice?
A
Environmental labeling
B
Political lobbying
C
Provocative branding
D
Cause packaging
6) Which activity is addressed in the product- or service-management function?
A
Eliminating products that are slow sellers
B
Determining where products will be offered for sale
C
Setting discounts to clear products from inventory
D
Focusing promotional activities on a new product’s release
7) Which is a way that a business can extend the life cycle of an established product?
A
By promoting the product to current users
B
By finding new uses for the product
C
By attracting consumers who are innovators
D
By restricting distribution
8) A business is behaving unethically if its product's label contains what component?
A
Mandatory requirements
B
Nutritional values
C
Misleading information
D
Recyclable materials
9) Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor’s brand. Which strategy would be mostappropriate to use in this situation?
A
Triple the advertising budget for the product.
B
Take the product off the market.
C
Do nothing; fluctuations in sales are common.
D
Modify the product to renew customer interest.
10) Which is an example of an ethical issue that a product or service manager might face?
A
Use of environmentally friendly packaging
B
Use of color on the label
C
Use of nutrition information on a food label
D
Use of packaging as a means of promotion
11) Why does a company need to know the life-cycle stages of its products?
A
To find new uses for the product
B
To predict the length of the life cycle
C
To prevent imitators from entering the market
D
To adapt its marketing strategies
12) Which is an unethical situation in product or service management?
A
Travis Manufacturing uses recycled materials for its product packaging
B
Vincent Electronics discontinues production of a slow-moving solar calculator
C
Donna's Dress Boutique obtains deep discounts from a new clothing designer
D
The Simpson Company embellishes the information that it places on its product labels
13) What is a technologically advanced method that allows businesses to produce products that are specialized for a few customers?
A
Computerized robotics
B
Intermittent conversion
C
Mass customization
D
Automatic production
14) Why is the quality level of a product an important product or service management decision?
A
It refers to the way the product works
B
It protects the consumers
C
It reflects the image of the business.
D
It identifies a product's brand
*select an answer for all questions
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