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Marketing I Review Study Guides 1.01-1.05
Test Description: Review Materials
Instructions: Answer all questions to get your test result.
1) By increasing awareness of the need for environmental controls, what has marketing done?
A
Regulated the standard of living
B
Improved the quality of life
C
Added usefulness to products
D
Made buying more convenient
2) What does the selling function involve that makes it so important?
A
Obtaining feedback from vendors
B
Contacting customers
C
Displaying products
D
Setting high prices
3) What does applying the customer-orientation element of the marketing concept enable the business to do?
A
Offer products that consumers want to buy
B
Persuade customers to buy its products
C
Provide more products than consumers need
D
Coordinate its marketing activities
4) Which marketing function helps businesspeople forecast how much will be sold in a given period?
A
Channel management
B
Market planning
C
Risk management
D
Promotion
5) Company XYZ has predicted it will sell 3,000 new microwaves during the “Back to School” sale. Which marketing function is this business using?
A
Promotion
B
Market planning
C
Risk management
D
Channel management
6) Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?
A
Pricing
B
Distribution
C
Promotion
D
Production
7) Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?
A
Selling
B
Product or service management
C
Promotion
D
Channel management
8) After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
A
Promotion
B
Selling
C
Product or service management
D
Channel management
9) According to the marketing concept, which option shows company commitment?
A
Teaching marketing to college marketing students
B
Leaving marketing to the marketing department
C
Pricing a product to maximize profitability per item
D
Setting aside Setting aside funds to research what customers wantfunds to research what customers want
10) Which is the overall reason that marketing strategies are designed and implemented?
A
Increasing business profits immediately
B
Achieving pAchieving planned goals
C
Changing the image of the business
D
Improving management techniques
11) Select the best phrase that describes how research was conducted by students before the inception of the Internet.
A
Teachers printed out all information for students to use for their papers.
B
Students asked their peers for information they could use in their papers
C
Students used a search engine to find resources for their papers.
D
Students visited libraries to use reference material and periodicals for their papers.
12) Secondary research is:
A
obtained from interviewing someone
B
obtained from research previously conducted
C
collected by administering a survey
D
collected for the first time by the researcher.
13) During what year/years did the World Wide Web begin?
A
1989-1999
B
1910-1929
C
2000-2010
D
1930-1950
14) Conducting a survey to gather information is:
A
ethnographic research
B
observational research
C
primary research.
D
secondary research.
15) A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18–34 years old. How is the business segmenting the market?
A
By psychographics
B
By demographics
C
By behavior
D
By geographics
*select an answer for all questions
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