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NEW Marketing 4.01 - 4.02
Test Description: NEW Marketing 4.01 - 4.02
Instructions: Answer all questions to get your test result.
1) Which is an example of publicity?
A
news release
B
billboard
C
TV ad
D
direct mail
2) Which situation most accurately depicts a promotional ethical issue in relation to children?
A
A newscast teaser televises graphic film clips of a war zone during prime-time viewing.
B
A radio spot announces an upcoming concert for preteens during the morning time slot.
C
A print ad in a national teen magazine shows a girl modeling fashionable outerwear.
D
A television commercial portrays preschool-age children eating breakfast.
3) Which is an example of advertisement stereotyping?
A
A magazine ad campaign presents a variety of people who encourage others to drink milk.
B
A television commercial depicts a woman mopping the kitchen with a new floor cleaner.
C
A print ad shows a middle-aged male pouring orange juice for his children.
D
A well-known athlete records a PSA that emphasizes the importance of continuing education.
4) What is new technology enabling businesses to create that is impacting the promotion function?
A
Individualized messages
B
Publicity campaigns
C
Attractive commercials
D
Personalized premiums
5) Why are there specific guidelines for advertising to children?
A
Children revealed, in focus groups, that while they like watching ads, it does not make them behave differently.
B
A campaign mounted by parents against advertisers states that their children demand the products they saw advertised.
C
Research indicates that juvenile offenders watch more advertising on television than the average child.
D
Children are impressionable, and the wrong kinds of advertising can affect their development.
6) Which advertising message reinforces the concept of materialism?
A
You can increase your social status by purchasing this product.
B
We make this product by hand and use organic materials.
C
The government rates our product higher than our competitor's product.
D
For more information about our line of products, visit our website.
7) Which is an example of an external factor that affects promotion?
A
Government regulation of ads
B
A change in distribution methods
C
Reorganization of the business
D
Increase in a product's price
8) Banner and pop-up ads impact the way audiences receive promotional information. These types of messages exist because of which technological development?
A
Internet
B
URL
C
HTML
D
Euronet
9) In which stage of a product's life cycle do promotional activities focus on differences between competing products?
A
Growth
B
Introduction
C
Declining
D
Introductory
10) Which type advertising promotes the support of a bank that gives to community projects?
A
Promotional
B
Service
C
Prestige
D
Institutional
11) Which is an objective of institutional advertising?
A
To support personal selling activities
B
To create customer interest in the company's goods or services.
C
To introduce new goods or services
D
To demonstrate the organization's role in community affairs
12) Some governments regulate promotional activities in their countries to protect consumers from which action?
A
Inconsistent selling strategies
B
Unlimited liability
C
Unnecessary media exposure
D
Deceptive advertising
13) Which best describes the relationship of promotion and marketing?
A
Interrelated
B
Dependent
C
one-on-one
D
Subsidiary
14) Which type of promotion is depicted by a business’s one-time announcement of its half-price sale in the local newspaper?
A
Sales promotion
B
Free publicity
C
Product promotion
D
Institutional advertising
15) Which form of promotion is generally emphasized for complex, technical products sold to industrial users?
A
Personal selling
B
Advertising
C
Sales promotion
D
Publicity
*select an answer for all questions
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