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SEM 3.06 - 3.08
Test Description: SEM 3.06 - 3.08
Instructions: Answer all questions to get your test result.
1) A business that asks customers to forward an e-mail to their friends or associates is engaged in which type of activity?
A
Image building
B
Direct advertising
C
Viral marketing
D
Suggestion selling
2) One of the disadvantages to marketers using streaming video e-mail is that it requires the recipient to have which feature?
A
Cloud computing
B
Complicated operating system
C
Sophisticated computer keyboard
D
High-speed Internet connection
3) One advantage of using e-mail marketing is that it has which feature?
A
Cost-effective
B
Anonymous
C
Profit-oriented
D
Impersonal
4) Which is an example of a business using e-mail in a timely manner?
A
Addressing messages to individual customers
B
Targeting groups that subscribe to newsletters
C
Describing features of expensive products
D
Sending customers a notice of sales for tomorrow
5) Which is an example of an e-mail attachment?
A
nike.com
B
[email protected]
C
http://www.org
D
resume.doc
6) Which is the most common use of opt-in e-mail marketing?
A
Announcements
B
Subscriptions
C
Confirmations
D
Attachments
7) Which is an advantage to a business of using an in-house system to send bulk e-mail messages?
A
Costs are tied to volume.
B
Up-front costs are low.
C
Control of delivery is limited.
D
Last-minute changes are possible.
8) What is a guideline for businesses to follow when creating mailing lists?
A
Obtain names from local competitors
B
Ask employees for names of relatives
C
Identify all people in a certain area
D
Choose individuals who want the e-mail
9) For higher response rates, businesses should develop marketing e-mail messages that have which features?
A
Appealing, complex, and relevant
B
Relevant, short, and complex
C
Short, simple, and understandable
D
Interesting, unique, and lengthy
10) What should businesses do to detect any problems before sending an e-mail to everyone on their list?
A
Prepare a response
B
Format the message
C
Finalize a signature
D
Conduct a test run
11) The Fit and Lively Fitness Center wants to increase its membership, so it is planning to run a television ad to promote lower membership fees for a limited time. If the target audience is 939,000 16- to 36-year-old females, and 313,000 of the target?
A
30
B
36
C
33
D
43
12) A sports or an event organization can determine advertising reach of a magazine by analyzing which component of the publication?
A
Billing cycle
B
Finances
C
Response mode
D
Circulation
13) Which decreases the costs to a business of using newspaper advertising?
A
Sliding-scale rates
B
Preferred position
C
Color requirements
D
Split-runs
14) Which media vehicle might a sports or an event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area?
A
Airplane banners
B
Stadium posters
C
Movable billboard
D
Internet advertising
15) When an advertiser wants to reach specific target markets, which type of print medium would be most cost-effective?
A
direct mail
B
yellow pages
C
newspaper
D
billboards
*select an answer for all questions
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