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New SEM 2.05 - 2.06
Test Description: New SEM 2.05 - 2.06
Instructions: Answer all questions to get your test result.
1) Which internal records might a business use to analyze information regarding customer satisfaction levels?
A
Comment cards
B
Credit reports
C
Expense reports
D
Debit receipts
2) A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
A
It can be costly
B
It can be incomplete
C
It can be out of date.
D
It can be time consuming
3) A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A
Sporting goods association
B
youth magazine
C
national news outlet
D
Government census
4) Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
A
To compile regulatory data
B
To analyze product performance
C
To review employment trends
D
To prioritize investment goals
5) What type of competitor information is important for sports or event organizations to maintain in a database?
A
market size
B
consumption
C
demographics
D
price lists
6) Which might a sports or an event organization search to obtain marketing information?
A
media
B
news letters
C
foundations
D
internet
7) What information is usually contained in a database about competitors?
A
Advertising media
B
Budget structure
C
Production Techniques
D
Creative strategy
8) What internal records do many businesses monitor in order to obtain useful marketing information?
A
Industry projections
B
sales reports
C
trade journals
D
print ads
9) What type of marketing information might a business obtain by monitoring sales invoices?
A
Profit margin
B
customer profiles
C
Service tactics
D
sales territory
10) One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?
A
Viewing the websites of competitors
B
Surveying the club members
C
Reading industry publications
D
Collecting promotional literature
11) Primary research includes collecting data for which situation?
A
Marketers across the industry to use
B
Informational purposes only
C
Understanding the economic cycles
D
The current research project
*select an answer for all questions
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