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SEM: Target Market
Test Description: Target MArket
Instructions: Answer all questions to get your test result.
1) This is a group of customers with shared needs and wants, that is separated from the total market, on which the business will focus its efforts:
A
consumer target
B
demographic target
C
market segment
D
industrial segment
2) Dividing the market into physical locations:
A
geographic segmentation
B
industrial segmentation
C
demographic segmentation
D
psychographic segmentation
3) Dividing the marketing based on information such as age, income, gender, ethnic background, education, and marital status:
A
industrial segmentation
B
demographic segmentation
C
geographic segmentation
D
psychographic segmentation
4) Dividing the market based on characteristics that cannot be physically measured such as values, interests, and lifestyle:
A
geographic segmentation
B
industrial segmentation
C
demographic segmentation
D
psychographic segmentation
5) The market segment for professional boxing and bowling can be best segmented based on:
A
demographic information
B
psychographic information
C
geographic information
D
industrial information
6) Why did the NFL recently add a special line of apparel designed just for women?
A
to create additional advertising opportunities for TV networks
B
to generate greater ticket sales to women who would want to wear the apparel to games
C
to expand its demographic appeal to women and generate additional revenue
D
to increase the number of women attending NFL games
7) Some people spend a lot of their time jogging or playing video games. This is an example of:
A
demographic characteristics
B
industrial characteristic
C
psychographic characteristics
D
geographic characteristic
8) The British singer Adele appeals to a market segment that can best be described as:
A
age 65 and older primarily males with females
B
young teen males and late teen males
C
preteen girls and teenage girls
D
20’s to 50’s primarily females but includes males
9) The makers of Barbasol shaving cream and Just for Men hair coloring would most likely use which of the following sports or activities to promote their products?
A
a professional figure skating event
B
a professional wrestling event
C
a professional bowling competition
D
a professional skateboarding competition
10) The marketing concept requires maintenance of important relationships with customers.
A
False
B
True
11)
[email protected]
A
True
B
False
12) Two major goals of marketing are to determine what consumers want and how much they are willing to pay.
A
True
B
False
13) Physiological needs include recognition and respect from others.
A
False
B
True
14) Teenagers in the United States spend billions of dollars annually, making them a desirable target market.
A
False
B
True
15) Marketers should never group consumers based on the benefits derived from products or services.
A
True
B
False
16) __________ is not part of Maslow’s Hierarchy of Needs.
A
Security
B
Physiological needs
C
Self-actualization
D
Financial stability
17) Each of the following is an example of a market segment except
A
all teenagers in the United States
B
students at a university who purchase season football tickets
C
freshmen at a four-year high school
D
female NASCAR fans
18) Realization of one’s self potential is referred to as the __________ need in Maslow’s Hierarchy of Needs
A
self-esteem
B
physiological
C
self-actualization
D
security
19) Emotional purchases are more likely not to occur when
A
individuals are watching a college football rivalry and their team is winning
B
fans are given the opportunity to attend the Super Bowl
C
individuals are attending their favorite concert
D
individuals are shopping for groceries on a tight budget
20) Most consumers
A
c. use the decision-making process to decide how to spend their limited resources
B
a. have limited financial resources
C
b. conduct research before making everyday purchases
D
d. both a and c
*select an answer for all questions
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