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Marketing Exam Review Part 9
Test Description: Final exam review
Instructions: Answer all questions to get your test result.
1) The most difficult step in product development is usually
A
product testing
B
idea development
C
idea screening
D
strategy development
2) The use of test markets
A
All of these choices are correct.
B
has become less expensive due to improved research techniques
C
allow a company to produce a limited quantity of a product to introduce to a small part of the market
D
is a good way to hide new marketing strategies from competitors
3) Product enhancements
A
include features and options.
B
do not really change the basic product.
C
reduce the number of target markets one product can satisfy.
D
include guarantees and warranties.
4) All of the following are important considerations in planning the product mix except
A
All of these choices must be considered
B
product assortments.
C
product line
D
packaging
5) A name, symbol, word, or design that identifies a product, service, or company is called a
A
brand
B
trademark
C
logo
D
copyright
6) Which of the following best defines the preference level of brand recognition?
A
Consumers view the brand as valuable and will choose it if it is available.
B
Consumers will not purchase the product because of the brand.
C
Consumers value the brand to the extent that they reject other brands.
D
Consumers can recall the brand name, but it has little influence on purchases.
7) The aspect of packaging concerned with using recycled materials would be associated with
A
safety
B
ease of use
C
attraction
D
the environment
8) Which of the following would probably be classified as operating equipment?
A
the company airplane
B
paper, pencils, and paper clips
C
a copy machine
D
a truckload of coal
9) By law, a company can call a product 'new' for only___ after it has been introduced
A
one week
B
one month
C
twelve months
D
six months
10) The most difficult step in new product development is usually
A
completing a financial analysis for the new product.
B
creating and testing a sample marketing strategy for the new product
C
screening ideas to find the ones that have the greatest chance to succeed
D
finding ideas for new products
*select an answer for all questions
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