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Marketing Exam Review Part 9
Test Description: Final exam review
Instructions: Answer all questions to get your test result.
1) The most difficult step in product development is usually
A
idea development
B
strategy development
C
product testing
D
idea screening
2) The use of test markets
A
All of these choices are correct.
B
is a good way to hide new marketing strategies from competitors
C
has become less expensive due to improved research techniques
D
allow a company to produce a limited quantity of a product to introduce to a small part of the market
3) Product enhancements
A
include features and options.
B
do not really change the basic product.
C
reduce the number of target markets one product can satisfy.
D
include guarantees and warranties.
4) All of the following are important considerations in planning the product mix except
A
packaging
B
product assortments.
C
All of these choices must be considered
D
product line
5) A name, symbol, word, or design that identifies a product, service, or company is called a
A
logo
B
brand
C
copyright
D
trademark
6) Which of the following best defines the preference level of brand recognition?
A
Consumers value the brand to the extent that they reject other brands.
B
Consumers view the brand as valuable and will choose it if it is available.
C
Consumers will not purchase the product because of the brand.
D
Consumers can recall the brand name, but it has little influence on purchases.
7) The aspect of packaging concerned with using recycled materials would be associated with
A
the environment
B
ease of use
C
safety
D
attraction
8) Which of the following would probably be classified as operating equipment?
A
a copy machine
B
the company airplane
C
a truckload of coal
D
paper, pencils, and paper clips
9) By law, a company can call a product 'new' for only___ after it has been introduced
A
twelve months
B
six months
C
one week
D
one month
10) The most difficult step in new product development is usually
A
completing a financial analysis for the new product.
B
finding ideas for new products
C
screening ideas to find the ones that have the greatest chance to succeed
D
creating and testing a sample marketing strategy for the new product
*select an answer for all questions
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