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Marketing Exam Review
Test Description: Review For Exam
Instructions: Answer all questions to get your test result.
1) How many companies in the United States use marketing as their primary business activity?
A
about 1 million
B
more than 10 million
C
less than 500,000
D
more than 4 million
2) Which of the following businesses has marketing as its primary activity?
A
a bank
B
a law office
C
All of these choices are businesses are directly involved in marketing.
D
a freight company
3) This marketing function provides security for products, personnel, and customers.
A
risk management
B
selling
C
promotion
D
pricing
4) Exchanging products or services with others by agreeing on their values is known as
A
bartering
B
marketing
C
selling
D
promoting
5) A location where people bring products to be conveniently exchanged is a
A
crossroads
B
central market
C
money system
D
stock exchange
6) Which business function involves developing, implementing, and evaluating the plans and activities of a business?
A
operations
B
merchandising
C
production
D
management
7) The first step of the marketing concept is to
A
hire a team of talented marketing professionals.
B
operate at a profit.
C
identify customers' needs.
D
develop top-quality products or services.
8) When a company decides which delivery service to use to get its products to customers, which component of the marketing mix is being considered?
A
profit
B
product
C
promotion
D
distribution
9) An emphasis on producing and distributing new products was characteristic of the
A
Marketing Department Era.
B
Sales Era
C
Marketing Concept Era
D
Production Era.
10) An approach to customer service that gives employees the authority to solve many customer problems is called
A
Relationship Marketing
B
employee Empowerment
C
Hard Selling
D
Social Responsibility
11) Businesses that use the marketing concept
A
have little need of market research and marketing information system
B
use marketing to identify and understand their customers
C
do not care much about customer needs, likes, and dislike
D
do not benefit much from marketing
12) What percentage of jobs in the United States are marketing jobs or have marketing as a major job responsibility?
A
almost 50 percent
B
less than 10 percent
C
between 25 to 33 percent
D
more than 75 percent
13) Marketing can
A
help consumers make better decision
B
improve the standard of living
C
increase international trade
D
All of these choices are correct
14) Which of the following marketing techniques often results in consumers making unneeded purchases?
A
All of these choices are correct
B
credit and special financing arrangement
C
a. attractive display and packaging
D
c. extensive advertising of brand
15) The average cost of all marketing activities is about ___ percent of the price of products.
A
25
B
90
C
10
D
50
16) Which of the following is not a common complaint about marketing?
A
Marketing results in higher prices for consumers.
B
Marketing causes consumers to make unneeded purchases.
C
Marketing causes social problem
D
Marketing helps match supply with demand.
17) An organized effort to influence a company by refusing to purchase its products is called a
A
boycott
B
embargo
C
strike
D
tariff
18) Which of the following is not one of the four rights identified in the Consumer Bill of Rights?
A
the right to adequate and accurate information
B
the right to safe products
C
the right to product choice
D
the right to the lowest possible price
19) This federal law protects small businesses from unfair pricing practices between manufacturers and large businesses.
A
Americans with Disabilities Act
B
Robinson–Patman Act
C
Sherman Antitrust Act
D
Federal Trade Commission Act
20) Which of the following is a consumer protection organization sponsored by businesses?
A
Federal Trade Commission
B
American Marketing Association
C
Better Business Bureau
D
Food and Drug Administration
*select an answer for all questions
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