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Final Exam Review Marketing
Test Description: Review for final exam.
Instructions: Answer all questions to get your test result.
1) How many companies in the US use marketing as their primary business activity?
A
more than 4 million
B
less than 500,000
C
about 1 million
D
more than 10 million
2) Which of the following businesses has marketing as its primary activity?
A
all of these choices are businesses are directly involved in marketing.
B
a law office
C
a freight company
D
a bank
3) This marketing function provides security for products, personnel, and customers.
A
selling
B
pricing
C
risk management
D
promotion
4) Exchanging products or services with others by agreeing on their values is known as
A
selling
B
bartering
C
promoting
D
marketing
5) A location where people bring products to be conveniently exchanged is a
A
money system
B
crossroads
C
stock exchange
D
central market
6) Which business function involves, implementing, and evaluating the plans and activities of a business?
A
production
B
operations
C
management
D
merchandising
7) The first step of the marketing concept is to
A
hire a team of talented marketing professionals
B
operate at a profit
C
develop top-quality products and services
D
identify customers' needs
8) When a company decides which delivery service to use to get its products to customers, which component of the marketing mix is being considered?
A
distribution
B
profit
C
product
D
promotion
9) An emphasis on producing and distributing new products was characteristic of the
A
Marketing Concept Era
B
Marketing Department Era
C
Production Era
D
Sales Era
10) An approach to customer service that gives employees the authority to solve many customer problems is called
A
social responsiblity
B
employee empowerment
C
relationship marketing
D
hard selling
*select an answer for all questions
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