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Final Exam Review Marketing
Test Description: Review for final exam.
Instructions: Answer all questions to get your test result.
1) How many companies in the US use marketing as their primary business activity?
A
less than 500,000
B
about 1 million
C
more than 10 million
D
more than 4 million
2) Which of the following businesses has marketing as its primary activity?
A
a freight company
B
all of these choices are businesses are directly involved in marketing.
C
a bank
D
a law office
3) This marketing function provides security for products, personnel, and customers.
A
pricing
B
promotion
C
risk management
D
selling
4) Exchanging products or services with others by agreeing on their values is known as
A
marketing
B
bartering
C
promoting
D
selling
5) A location where people bring products to be conveniently exchanged is a
A
money system
B
central market
C
crossroads
D
stock exchange
6) Which business function involves, implementing, and evaluating the plans and activities of a business?
A
merchandising
B
operations
C
management
D
production
7) The first step of the marketing concept is to
A
develop top-quality products and services
B
identify customers' needs
C
operate at a profit
D
hire a team of talented marketing professionals
8) When a company decides which delivery service to use to get its products to customers, which component of the marketing mix is being considered?
A
product
B
promotion
C
distribution
D
profit
9) An emphasis on producing and distributing new products was characteristic of the
A
Production Era
B
Marketing Concept Era
C
Marketing Department Era
D
Sales Era
10) An approach to customer service that gives employees the authority to solve many customer problems is called
A
employee empowerment
B
hard selling
C
social responsiblity
D
relationship marketing
*select an answer for all questions
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