Final Exam Review Marketing

Test Description: Review for final exam.

Instructions: Answer all questions to get your test result.

1) How many companies in the US use marketing as their primary business activity?

2) Which of the following businesses has marketing as its primary activity?

3) This marketing function provides security for products, personnel, and customers.

4) Exchanging products or services with others by agreeing on their values is known as

5) A location where people bring products to be conveniently exchanged is a

6) Which business function involves, implementing, and evaluating the plans and activities of a business?

7) The first step of the marketing concept is to

8) When a company decides which delivery service to use to get its products to customers, which component of the marketing mix is being considered?

9) An emphasis on producing and distributing new products was characteristic of the

10) An approach to customer service that gives employees the authority to solve many customer problems is called


*select an answer for all questions

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