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Chapter 13 Application
Test Description: Practice
Instructions: Answer all questions to get your test result.
1) Improving upon a product that is already on the market is part of the marketing function called
A
promotion
B
product/service management
C
selling
D
marketing information management
2) What is the goal of test-marketing?
A
See if a profit could be made
B
Determine the best way to promote a product
C
Collect customers' responses
D
Test the channels of distribution
3) Which of the following is NOT true of a prototype?
A
Used to test a product's design and functionality
B
It is a model of a product
C
It is sold in the marketplace
D
It is created during product development
4) True or False. All products use the same marketing strategy.
A
False
B
True
5) Advertising happens during which marketing function
A
Distribution
B
Selling
C
Financing
D
Promotion
6) Which of the following is crucial in marketing a product successfully?
A
Understanding what people want to buy
B
Spending a lot of money on advertising
C
Hiring sales representatives
D
Make sure you have a large inventory
7) Which of the following is not one of the four P's of the marketing mix?
A
Place
B
Price
C
Product
D
Parts
8) In order to decide how and what to sell, companies need to know
A
how to ship products
B
how to design products to meet consumer needs
C
what people think about similar products
D
what specific, defined gropus of people want and need
9) Marketing is used to find out if there is a demand for a product
A
True
B
False
10) Which of the 4 P's includes distribution?
A
Product
B
Place
C
Price
D
Promotion
*select an answer for all questions
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