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Chapter 13 Vocab
Test Description: Vocab
Instructions: Answer all questions to get your test result.
1) A pathway to direct products to consumers.
A
Direct distribution
B
Indirect distribution
C
Demographics
D
Channel of distribution
2) One or more intermediaries between a producer and a consumer.
A
Indirect distribution
B
Direct distribution
C
Channel of distribution
D
Test-Market
3) Gathering and analyzing of information on the size, location, and makeup of a market.
A
Marketing
B
Target marketing
C
Market segmentation
D
Market research
4) The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.
A
Test-market
B
Market research
C
Marketing
D
Target marketing
5) The sale of goods or services by a producer directly to a consumer.
A
Direct distribution
B
Channel of distribution
C
Test-market
D
Indirect distribution
6) To offer a product in a limited market for a limited time.
A
Marketing
B
Test-market
C
Market segmentation
D
Market research
7) The division of a market for a product into groups of customers who have the same needs and traits.
A
Test-market
B
Marketing
C
Target marketing
D
Market segmentation
8) Facts about the population.
A
Brainstorming
B
Test-market
C
Marketing
D
Demographics
9) The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
A
Financial statement
B
Profit
C
Break-even point
D
Market point
10) The act of a company focusing on the people most likely to buy its goods and services.
A
Market segmentation
B
Target marketing
C
Test-market
D
Market research
*select an answer for all questions
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