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SEM I 3.01-3.02 Study Guides
Test Description: Study Guides 3.01-3.02
Instructions: Answer all questions to get your test result.
1) Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
A
direct
B
radio
C
newspaper
D
out-of-home
2) A vital promotional technique for entertainment marketing is the use of
A
broadcast webs.
B
distribution.
C
vertical integration
D
trailers.
3) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
Opt-in e-mail
B
Stadium signage
C
Contest
D
Newspaper
4) When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
A
develop different brands for each market.
B
use the same advertising strategy with all markets.
C
adapt promotional messages for each market.
D
assume that literal language translations are acceptable.
5) After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
A
an endorsement.
B
a sponsorship
C
loyalty marketing
D
publicity.
6) What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
A
Testimonial
B
Endorsement
C
Promotion
D
Broadcast
7) Males between the ages of 18–35 who are sports-minded and live in Orlando, Florida is an example of which group?
A
Niche market
B
Demographic characteristic
C
Sponsor
D
Marketing mix
8) An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?
A
Past experience
B
Athletic ability
C
Disposable income
D
Leisure time
9) Which is a factor that sports and event marketers consider when targeting customers for a specific event?
A
Personalities
B
Expectations
C
Affiliations
D
Demographics
10) What should a sport or an event do in order to be successful?
A
Generate favorable press
B
Satisfy customer wants
C
Promote popular causes
D
Earn maximum profits
11) A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?
A
To make product-management decisions
B
To monitor employee performance
C
To schedule deliveries
D
To evaluate vendor relationships
12) When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
A
Psychographics
B
Geographics
C
Gender
D
Demographics
13) The promoters of an extreme-sports weekend would most likely target which demographic group?
A
Professional athletes
B
Young men, ages 12–34
C
Older men, ages 40–50
D
Business executives
14) What was the name of The Lone Rangers horse?
A
Spot
B
Scout
C
Silver
D
Trigger
*select an answer for all questions
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