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Review Unit 2 Part 2: Risk Management, Market Segmentation, And Ethics
Test Description: Sports and Entertainment Marketing
Instructions: Answer all questions to get your test result.
1) Which of the following is NOT considered to be an extreme sport?
A
mountain climbing
B
skateboarding
C
badminton
D
rock climbing
2) The primary purpose of recreational sports is:
A
industrialization
B
selling concessions
C
raising money
D
participation
3) Entertainment is whatever people are willing to spend their money and spare time viewing.
A
True
B
False
4) Recreational sports are very popular activities for children.
A
True
B
False
5) Entertainment marketing is the activity of influencing how people choose to spend their time and money on entertainment.
A
False
B
True
6) Entertainment can NOT also be used to market other products.
A
True
B
False
7) College athletes are allowed to endorse products and accept gifts.
A
True
B
False
8) A system of deciding what is right or wrong in a reasoned and impartial manner.
A
Principles
B
Ethics
C
Perseverance
D
Empathy
9) The rules and high standards that serve as guidelines in both business and personal life.
A
Empathy
B
Ethics
C
Perseverance
D
Principles
10) “Sports do not build character. They reveal it.” Who said this?
A
Barry Bonds
B
John Wooden
C
Tiger Woods
D
Bobby Patrino
*select an answer for all questions
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