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Unit 2 Review Part 1: Risk Management, Ethics, And Marketing Segmentations
Test Description: Sports and Entertainment Marketing
Instructions: Answer all questions to get your test result.
1) Any strategy to reduce business threats that includes preventing, reducing, or lessening the negative impacts of those threats:
A
industrial management
B
sales management
C
risk management
D
marketing management
2) One of the most common methods businesses use to reduce the threat of accidents and injuries to customers and employees:
A
hiring well-qualified employees
B
installing safety equipment
C
all of the above are correct
D
training employees in safety procedures
3) Buying insurance is a way to deal with risk by:
A
refusing it
B
retaining it
C
transferring it
D
avoiding it
4) The fact that some American companies will not do business in India because of excessive government regulation and unreliable sources of electricity and water is an example of:
A
retaining the risk
B
avoiding the risk
C
transferring the risk
D
training for the risk
5) The producers of American movies manage the risk associated with making a movie that might be unprofitable by making movies that are:
A
based on successful books
B
all of the above are correct
C
based popular comic book characters
D
sequels to successful movies
6) This is a group of customers with shared needs and wants that is separated from the total market, on which the business will focus its efforts:
A
consumer target
B
industrial segment
C
market segment
D
demographic target
7) Dividing the market into physical locations:
A
geographic segmentation
B
demographic segmentation
C
industrial segmentation
D
psychographic segmentation
8) Dividing the marketing based on information such as age, income, gender, ethnic background, education, and marital status
A
psychographic segmentation
B
geographic segmentation
C
industrial segmentation
D
demographic segmentation
9) Dividing the market based on characteristics that cannot be physically measured such as values, interests, and lifestyle
A
industrial segmentation
B
demographic segmentation
C
psychographic segmentation
D
geographic segmentation
10) Why did the NFL add a special line of apparel designed just for women?
A
to generate greater ticket sales to women who would want to wear the apparel to games
B
to create additional advertising opportunities for TV networks
C
to expand its demographic appeal to women and generate additional revenue
D
to increase the number of women attending NFL games
11) The British singer Adele appeals to a market segment that can best be described as
A
young teen males and late teen males
B
20's to 50's primarily females but includes males
C
age 65 and older primarily males with females
D
preteen girls and teenage girls
12) A physical activity that is governed by a set of rules and is often engaged in competitively.
A
wrestling
B
industrialization
C
sports
D
entertainment
13) This athlete is someone who is NOT paid to play a sport. All University and College sports are played by these athletes.
A
consumer athletes
B
professional athletes
C
amateur athletes
D
industrial athletes
14) These athletes are paid to play a sport as a form of entertainment:
A
industrial athlete
B
professional athlete
C
consumer athlete
D
amateur athlete
15) Professional athletes will usually belong to a player’s association. What is another term for a player’s association?
A
industrial organization
B
labor union
C
consumer organization
D
market union
16) This is the contract negotiated by the players’ association and the owners of the team.
A
workers’ compensation contract
B
collective bargaining agreement
C
negotiated leveraged deal
D
industrial players’ contract
17) This is a common negotiation strategy in which the players refuse to go to work:
A
injunction
B
lockout
C
strike
D
embargo
18) This occurs when the owners of a team refuse to allow their players to work:
A
Embargo
B
Lockout
C
injunction
D
Strike
19) This is an athlete who has proven to be among the best at their respective positions in their sports. They will be highly recruited by professional teams.
A
amateur athlete
B
industrial grade athlete
C
professional athlete
D
blue chip athlete
20) These activities are perceived as having a high level of inherent danger. They often involve speed, height, a high level of physical exertion, and specialized gear or spectacular stunts:
A
professional sports
B
extreme sports
C
recreational sports
D
industrial sports
*select an answer for all questions
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