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SEM1 3.1-3.2 Study Guide
Test Description: Study guide
Instructions: Answer all questions to get your test result.
1) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
Contest
B
Stadium image
C
Newspaper
D
Opt-in e-mail
2) What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
A
Endorsement
B
Promotion
C
Testimonial
D
Broadcast
3) A vital promotional technique for entertainment marketing is the use of?
A
Distribution
B
Trailers
C
Broadcast webs.
D
Vertical integration
4) After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of?
A
A sponsorship
B
An endorsement
C
Publicity
D
Loyalty marketing
5) What should a sport or entertainment event do in order to be successful?
A
Satisfy customer wants
B
Earn maximum profits
C
Generate favorable press
D
Promote popular causes
6) Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is and example of a?
A
Demographic Characteristics
B
Marketing mix
C
Sponsor
D
Niche Market
7) Repeated exposure to the largest, most diverse population of people is a benefit of ______ advertising.
A
Out-of-home
B
Direct
C
Radio
D
Newspaper
8) Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event?
A
Affiliations
B
Personalities
C
Expectations
D
Demographics
9) When a performer expands into international markets, as an important consideration for his/her promotional efforts is that it is often necessary to?
A
Use the same advertising strategy with all markets.
B
Assume that literal language translations are acceptable.
C
Develop different brands for each market.
D
Adapt promotional messages for each market.
10) When a sport marketer considers factors such a lifestyles and interest levels in a specific sport, she/he is segmenting a market on the basis of?
A
Demographics
B
Geographic’s
C
Gender
D
Psychographics
*select an answer for all questions
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