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SEM II 3.04-3.07
Test Description: SEMII 3.04 - 3.06 study Guide review
Instructions: Answer all questions to get your test result.
1) One reason sports or event marketers often bundle extra amenities with tickets is to perform which action?
A
Control publicity
B
Manage distribution
C
Increase revenue
D
Improve coverage
2) When developing a preseason booking strategy, the most important factors for a sports or event organization to consider are its timing, target markets, and which other one?
A
Inventory needs
B
Selling methods
C
Geographic origin
D
Security issues
3) When forecasting ticket sales for a professional basketball team, sporting event organizers should consider which factor?
A
The television network broadcast rights
B
The availability of the press-box space
C
The team’s performance record
D
The size of the opponent’s stadium
4) A successful preseason booking strategy often involves targeting which group?
A
Walk-up spectators
B
Community organizations
C
Current ticket holders
D
Occasional attendees
5) Which is a characteristic of product bundling in the sports or event industry?
A
Lower quality
B
Higher prices
C
Higher quality
D
Lower prices
6) Which is an incentive that sports organizations often use to sell tickets to large groups?
A
Merchandising
B
Advertising
C
Discounts
D
Publicity
7) Why do organizers of major events often hire the services of professional lighting and sound companies?
A
To work with network broadcast crews
B
To install and operate technical systems
C
To entertain crowds during half-time shows
D
To monitor the timing of all event activities
8) Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at which event?
A
Formal fund-raising dinner
B
Art exhibit and street festival
C
Professional football game
D
Sport industry conference
9) Which is a type of concession that sports franchises often operate in the sporting facility
A
Customer service office
B
Coat check area
C
Child care center
D
On-site retail shop
10) A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenue on the opening day. Which products would most likely generate this revenue?
A
Autograph books for children
B
Champion hockey pucks
C
Souvenir programs picturing players
D
Jerseys featuring a redesigned logo
11) Paramount Entertainment debuts a new ride, Thunder Rapids. Which item would have the most merchandising appeal?
A
A Paramount Entertainment hat
B
A soundtrack of the rapids
C
An evergreen product
D
An “I survived Thunder Rapids” T-shirt
12) Charlie is organizing a dance contest to raise money for the community's recreation center. Which components will Charlie need to obtain for the event?
A
Disk jockey, dance floor, and sound system
B
Sound system, dance floor, and shoes
C
Dance floor, athletic equipment, and disk jockey
D
Sound system, disk jockey, and flowers
13) When planning a major concert for a popular band, marketers factor for potentially generating significant additional profit?
A
Merchandising opportunities
B
Financing arrangements
C
Advertising possibilities
D
Selling requirements
14) It can be beneficial for a sports or event organization to develop a bartering agreement with a vendor if the agreement accomplishes which goal?
A
Helps decrease event expenses
B
Includes sales-promotion products
C
Involves obtaining food and beverage items
D
Meets the organization’s selling goals
15) Sidney is organizing a 5K run to raise money for cancer research. Sidney agrees to post the sign of the Fresh Water Company at the registration desk in exchange for bottles of water to give to the participants. This is an example of which activity?
A
Professional testimonial
B
Barter agreement
C
Selective distribution strategy
D
Contingency plan
*select an answer for all questions
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