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SEM II 2.09 Study Guide
Test Description: SEM II
Instructions: Answer all questions to get your test result.
1) A business that uses advertised specials to attract customer interest should use displays to accomplish which action?
A
Increase interest
B
Overcome interest
C
Displace interest
D
Reinforce interest
2) When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?
A
Forecasts
B
Techniques
C
Objectives
D
Concepts
3) What is the primary factor that marketers must consider when allocating funds to the promotional budget?
A
Size of the organization
B
Promotional mix
C
Corporate accounting system
D
Inventory levels
4) When should sports or event organizers consider hiring a promotional agency?
A
Hiring additional personnel to oversee promotional efforts.
B
Before corporate sponsors have been secured.
C
If a large event is scheduled in many cities over time.
D
After a small event has established a positive reputation.
5) Marketers often develop and publish a promotional calendar of events in order to use it in which manner?
A
Pricing document
B
Operating system
C
Advertising tool
D
Policy guide
6) A business made $2.5 million in sales this year, and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?
A
$265,500
B
$255,000
C
$250,000
D
$262,500
7) For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?
A
Consumers want more coupons.
B
Suppliers want more coverage.
C
Competitors are spending more.
D
Radio stations are charging more
8) Which is an example of coordinating promotional activities?
A
A famous athlete endorses a product in television and magazine ads.
B
A business develops an annual schedule for window displays.
C
Members of the distribution channel share advertising costs.
D
A business advertises a product and mails free samples to consumers.
9) Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?
A
Spread out promotional funds
B
Reach a large audience
C
Keep employees occupied
D
Maintain appearances
10) A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?
A
Advertising
B
Personal selling
C
Publicity
D
Research
11) A business coordinates its advertising, visual merchandising, and special events in order to accomplish which goal?
A
Improve relations
B
Forecast sales
C
Attract customers
D
Develop policies
12) Which component might a business lose if it fails to inform its employees about the goods and services being promoted?
A
Basics
B
Image
C
Credit
D
Sales
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