Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM II 2.01-2.05
Test Description: SEM II Review 2.01-2.04
Instructions: Answer all questions to get your test result.
1) An important part of negotiating a sports or event sponsorship contract involves the sponsor agreeing on which component?
A
Date and time of the sports event
B
Fee and payment schedule
C
Size and interest of the audience
D
Cost of planning and production
2) A sponsorship agreement between a sports team and a local business should include which components?
A
Tangible rewards
B
Third-party responses
C
Guaranteed results
D
Benefits for both parties
3) Which is the most efficient and inexpensive way for a local youth-soccer-camp director to locate organizations that offer grant money?
A
Mail color brochures to all local businesses
B
Make cold calls to national corporations
C
Develop a sales letter
D
Conduct online research
4) Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?
A
E-mail a copy of the proposal to the decision-maker
B
Adjust the pricing options in order to obtain the sale
C
Send a thank-you card to each of the meeting participants
D
Ask the meeting participants for sponsorship referrals
5) Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?
A
Discuss sponsorship benefits
B
Conduct follow-up activities
C
Reinforce important deadlines
D
Evaluate sponsorship activities
6) An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?
A
Generates national media coverage
B
Includes celebrity appearances
C
Benefits the community
D
Appeals to a large target market
7) What do amateur sports organizations often solicit in order to be able to operate?
A
Media coverage
B
Free publicity
C
Playing time
D
Grant money
8) To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?
A
Grant or foundation monies
B
Capital-improvement loans
C
Tax refunds from the community
D
Celebrity Endorsements
9) A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?
A
Spectators
B
Corporate sponsors
C
Paying customers
D
Participants
10) Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?
A
She followed up with the potential client.
B
She upsold the level of sponsorship
C
She negotiated terms with a vendor.
D
She communicated sponsorship benefits.
11) By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through which action?
A
Processing special orders
B
Providing efficient, ongoing service
C
Maximizing mass-media exposure
D
Creating expanded advertising opportunities
12) Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers can accomplish which activity?
A
Encourage vendor loyalty
B
Improve their brands
C
Advertise their products
D
Service their sponsors
13) What is a benefit to a sports team coordinating outreach projects with local community organizations?
A
Decreases the need to advertise
B
Improves relations with the media
C
Attracts athletes from other sports
D
Generates public support for a team
14) Before a sports or event organization can create goals for each one of its fan bases, what must the organization do?
A
Identify the appropriate tools to deliver the public-relations message
B
Establish a positive relationship with a member of each fan base
C
Evaluate the impact of various publicity messages
D
Determine its strengths and weaknesses with each public
15) Which is an example of publicity in the sports or event industry?
A
A local newspaper prints a human-interest story about a college volleyball player.
B
A business owner purchases baseball uniforms and equipment for a Little League team.
C
The International Olympic Committee elects a new president to its governing boar.
D
The national soccer league secures advertising spots on network television stations.
16) Which statement is true regarding the importance of fans supporting sports or event activities?
A
Large sports or event organizations are usually more successful in building fan support than smaller organizations.
B
Most sports or event marketers consider spectators their most important fan base.
C
Building fan support involves public-relations strategies designed to increase short-term sales.
D
Without ongoing fan support, popularity of a performer or profitability decreases for an organization.
17) Sports or event marketers use public-relations strategies to create and maintain which characteristics?
A
Low profiles
B
Specific images
C
Indifferent attitudes
D
Suitable illusions
18) The primary objective of developing sports or event public-relations strategies is to complete which activity?
A
Encourage local businesses to purchase more tickets, concessions, and merchandise
B
Establish a feeling of goodwill with all of the fan bases of the organization
C
Promote publicity efforts with key members of the media and business community
D
Develop positive relationships with corporate sponsors and advertisers
19) Which is an example of a sports or event community outreach project?
A
A well-known track star speaks to government legislators about athletes' illegal use of steroids.
B
The XYZ magazine publishes a story about a high-profile rock star who has survived cancer.
C
A soccer team works with local businesses and the media to create school mediation programs.
D
The coordinator of an annual jazz festival applies for operating permits with government officials.
20) Sports or event organizations need to build positive relationships with the media because they have which characteristic?
A
The means to spread news to the masses
B
Little control over what is considered newsworthy
C
Very few regulations that they must follow
D
The ability to control advertising sponsors
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?