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MARKETING
Test Description: S3 Business Functional Activities Knowledge and Understanding
Instructions: Answer all questions to get your test result.
1) Which functional activity makes customers aware of the companies products and services.
A
marketing
B
finance
C
purchases
D
sales
2) The term used to describe using email; social media, post and telephone to communicate with customers is
A
Branding
B
Sales Promotion
C
Advertising
D
Direct mailing
3) Many companies spend a lot of money making their product recognisable and associated with quality. This is known as
A
Promotion
B
Branding
C
Celebrity Endorsement
D
Advertising
4) When a famous face is used to help advertise a product or service, this is known as
A
Promotion
B
Celebrity Endorsement
C
Advertising
D
Branding
5) Every little helps, Tesco is an example of a
A
promotion
B
slogan
C
logo
D
advert
6) When products/services reach maturity, sales may start to fall and companies have to find ways of keeping the product/service popular. These are known as
A
sales promotions
B
extension strategies
C
product life cycle
D
advertising
7) Vouchers, discounts and loyalty cards are all examples of which type of promotion
A
celebrity endorsement
B
direct mailing
C
sales promotions
D
advertising
8) Which of the following is NOT a reason for branding
A
suggests quality
B
will guarantee sales
C
makes product/service recognisable
D
easier to introduce even more products using the brand
9) introduction, Growth, maturity and decline are all stages of the
A
advertising process
B
product life cycle
C
branding process
D
business cycle
10) Which of the following describes maturity stage in the product life cycle?
A
profits at their best, product well known, but sales may even start to fall
B
sales and profits growing quickly
C
slow sales and high costs due to new advertising
D
sales high and profits continue to grow
*select an answer for all questions
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