Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Unit 3 Consumer Awareness Test Review MC
Test Description: Multiple Choice
Instructions: Answer all questions to get your test result.
1) The purpose of advertising is to:
A
inform the consumer
B
persuade the consumer
C
tease the consumer
D
all of the above
2) Which of the following is not a common marketing strategy?
A
providing financing options
B
personal selling
C
repetition
D
making the customer do product research
3) What is a safe assumption to make regarding companies and their marketing practices?
A
companies know that competition is fierce for consumer dollars.
B
companies spend millions of dollars and do extensive research on advertising.
C
all of these
D
companies use all angles to aggressively compete for your money
4) What concept is best explained by the statement money spent here cannot be spent there
A
significant purchase
B
opportunity cost
C
delayed gratification
D
law of diminishing return
5) Identify which method companies are using to compete for your money: 90 days same as cash
A
product positioning
B
financing
C
media
D
personal selling
6) Identify which method companies are using to compete for your money: Reputation for holding its value *
A
personal selling
B
financing
C
media
D
product positioning
7) Identify which method companies are using to compete for your money: Car salesman *
A
media
B
financing
C
product positioning
D
personal selling
8) Identify which method companies are using to compete for your money: TV commercials *
A
financing
B
media
C
product positioning
D
personal selling
9) Which of the following should you consider when making a significant purchase? *
A
opportunity cost
B
your buying motives
C
if you can't pay cash, don't buy it
D
all of these
10) Which of the following is not a form of product positioning? *
A
financing
B
brand recognition
C
packaging and color
D
shelf positioning
11) Which is not a power over purchase tactic? *
A
seek counsel
B
consider the opportunity cost
C
wait overnight
D
compare your purchase with a friend's
12) Getting the best deal on a purchase involves doing all of the following except: *
A
shopping around to find the best deal
B
having patience
C
negotiating
D
being first in line for a new product
13) Which of the following is typically not a good place to find a deal? *
A
malls
B
online auctions
C
individuals
D
consignment shops
14) Joe tries to bargain at an electronics store but is unable to negotiate the price down. What should be his next step. *
A
walk away
B
all of the above
C
Shut up
D
Ask about 90-days-same-as-cash
15) Which of the following is true about the If I take-away technique? *
A
This technique is meant to take advantage of the other person in the negotiation.
B
Use this technique prior to negotiating price.
C
This technique should only be used when the ʺgood guy, bad guyʺ technique is used on you.
D
This technique involves negotiating the lowest price possible, then throwing something else into the deal.
16) Which of the following is not recommended when you sell something you own ? *
A
be armed with information so that you be sure its a win-win deal
B
find an uninformed buyer and charge the highest price possible
C
make it clear that, as a seller, you have walk-away power
D
get antiques or collectible items appraised and sell them slightly below that price
17) Which of the following is not recommended if you are trying to make your money go further? *
A
negotiating for a lower price
B
comparison shopping
C
buying clothing at the end of the season sales
D
buying only name-brand products
18) When buying things at an auction, it is important that you: *
A
set a limit on the amount you are willing to pay
B
familiarize yourself with the item you want to purchase
C
all of these
D
don't get caught up in the excitement and end up paying more than retail price
19) Which of the following statements is false? *
A
If negotiation is done correctly, it will end up being a win win deal
B
A great deal often just happens by accident.
C
Negotiation involves a conversation of back and forth, give and take
D
Just asking for a great deal doesn't always mean that you'll get one
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?