Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
PoB 7.00 Marketing Business Management. (1 Of 2)
Test Description: 7.00 Marketing business management.
Instructions: Answer all questions to get your test result.
1) Which marketing function involves determining where products will be sold?
A
Promotion
B
Servicing
C
Selling
D
Channel management
2) Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
A
promotion
B
pricing
C
purchasing
D
planning
3) Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
A
Purchasing
B
Selling
C
Pricing
D
Promotion
4) The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
A
prospecting
B
purchasing
C
selling
D
market research
5) Which of the following is an activity in the product/service management function?
A
Informing customers about new products
B
Phasing out unprofitable products
C
Creating demand for a product
D
Forecasting what will happen in the future
6) An effective marketing-information management function enables marketers to
A
determine the price of a good or service
B
determine what products customers want
C
create demand for a good or service
D
select suppliers for products
7) Which function of marketing determines how much gross profit a business will make on a good or service?
A
Pricing
B
Promotion
C
Channel management
D
Risk management
8) To be successful, businesses need to set prices that cover costs and
A
stabilize marketing data
B
maximize return
C
spur inflation
D
encourage protectionism
9) Which of the following marketing functions enables businesses to have their products in the right place at the right time:
A
Promotion
B
Selling
C
Product/Service management
D
Channel management
10) One reason the selling function is so important is because it involves
A
feedback from vendors
B
contact with customers
C
setting high prices
D
displaying products
11) How does the marketing function of selling benefit society?
A
Affects demand for a good or service
B
Helps to increase employment
C
Creates a relationship with customers
D
Determines to whom to sell
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?