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Chapter 1 - E-commerce
Test Description: CH 1 Intro to E-commerce
Instructions: Answer all questions to get your test result.
1) What two students from Stanford University established Google?
A
Bill Gates and Sergey Brin
B
Lawrence Page and Sergey Brin
C
Steve Jobs and Donald Trump
D
Ronald Reagan and Tim Berners-Lee
2) Which of the following terms, means that company allows an employee to work from home or other locations?
A
Distance employment
B
Sub contracting
C
Telecommuting
D
Flex work
3) Which of the following is NOT a Strategic Business Unit (SBU) activity?
A
Design
B
Production
C
Market
D
Repossess
4) A(n) __________ might have a goal of making one product, sell to one client or type of customer, or use one form of distribution.
A
Firm
B
Strategic Business Unit
C
Small Business
D
Industry
5) Which of the following is NOT one of the supporting activities that an SBU must have?
A
Custodial Activities
B
Finance and Administration Activities
C
Technology Development Activities
D
Human Resource Activities
6) As more people participate in a network, the value of the network to each participant increases. This increase in value is called a __________ .
A
network effect
B
telework model
C
transactional effect
D
network model
7) A __________ is a way of organizing the activities that each strategic business unit undertakes to design, produce promote, market, deliver, and support the products or services it sells.
A
strategic alliance
B
business activity
C
SWOT analysis
D
value chain
8) __________ describes the larger stream of activities into which a particular business unit's value chain is embedded.
A
business integration
B
value added network
C
value system
D
business strategy
9) SWOT is the acronym for __________ .
A
strengths, wealth, occupations, and testing
B
supply, wealth, occupations, and threats
C
supply, weaknesses, opportunities, and testing
D
strengths, weaknesses, opportunities, and threats
10) The _____ refer to the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or services it sells.
A
secondary activities
B
supporting activities
C
primary activities
D
priority activities
11) A(n) __________ is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.
A
value-added network
B
strategic alliance
C
industry value chain
D
revenue model
12) Human resource management and purchasing activities, which are part of a value chain model, are known as __________ .
A
supporting activities
B
Primary activities
C
Initial activities
D
secondary activities
13) What does the acronym EDI stand for?
A
Extra data included
B
Innovative data experience
C
Electronic display initiative
D
Electronic data interchange
14) __________ can be a better way to sell items that rely on personal selling skills.
A
M-commerce
B
Traditional commerce
C
Social commerce
D
E-commerce
15) The law of __________ says that most activities yield less value as the amount of consumption increases.
A
diminishing returns
B
Valuable resources
C
strategic business
D
target market
16) __________ are the total of all costs that abuyer and a seller incur as they gather information and negotiate a purchase-and-sale transaction.
A
Operating costs
B
Historical costs
C
Transaction costs
D
Opportunity costs
17) Multiple firms that sell similar products to similar customers make up a(n) __________ .
A
conglomerate
B
industry
C
chamber of commerce
D
organization
*select an answer for all questions
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